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Humphrey Bogart Estate and ROK Stars PLC Expand Partnership and Prepare for U.S. Launch

DGAP-News: ROK Stars PLC / Key word(s): Agreement
Humphrey Bogart Estate and ROK Stars PLC Expand Partnership and Prepare for
U.S. Launch

20.07.2016 / 01:00
The issuer is solely responsible for the content of this announcement.

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Humphrey Bogart Estate and ROK Stars PLC Expand Partnership and Prepare for
U.S. Launch

ROK Drinks and Bogart Estate have acquired a California distillery and are
growing their drinks portfolio

Los Angeles, July 12th, 2016

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire
John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, is expanding its
partnership with the Humphrey Bogart Estate.

Two years ago, ROK and the Bogart Estate created Bogart Spirits and
launched Bogart's Gin internationally. The success of that launch convinced
the partners of two things: before its U.S. launch, Bogart Spirits needed
to acquire its own distillery and grow its product line.

ROK Stars CEO Jonathan Kendrick explained: "The demand we saw
internationally, combined with the U.S. pre-orders, made it clear that we
needed our own dedicated distillery to guarantee supply. And since we're
building a brand dedicated to an American film icon, it seemed only right
that our distillery should be in California. Our Bogart's Gin will now be
joined by our fantastic Bogart's Vodka, and we are planning to further
expand our product offerings in the relatively near future. Let's just say
that a drink Bogart would have loved is aging as we speak."

In addition to bringing production home to California, Bogart Spirits has
upgraded the Bogart's bottle. The new custom-made bottle features an image
of Humphrey Bogart, silk-screened labels, a great Bogart quote, and Mr.
Bogart's signature engraved on the back of the bottle. John Paul DeJoria,
co-founder of Patron Tequila, said: "This is a premium product in every
sense of the word. The gin and vodka are absolutely perfect, and the bottle
looks fantastic. We are very proud of our Bogart brand!"

"We couldn't be more pleased about our partnership," said Stephen Bogart,
son of Humphrey Bogart and Lauren Bacall. "The international launch has
been wonderful, the new bottle is great, and I am especially thrilled that
we have brought our production back to the United States. My father loved
this country, and the fact that we are lucky enough to be able grow our
company and create jobs here is a wonderful thing."

Robbert de Klerk, who co-manages the Humphrey Bogart Estate with Stephen
Bogart, added the following: "Jonathan and John Paul are great partners.
They truly understand what Humphrey Bogart stood for, and they have created
a company we can all be proud of: a premium U.S.-based spirits company that
pays tribute to an American icon."

www.rokstars.com


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20.07.2016 Dissemination of a Corporate News, transmitted by DGAP - a
service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

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483499 20.07.2016