Shire and Jennifer Aniston Want to Inspire People to Show Their Eyes Some Love and Help Raise Awareness of Chronic Dry Eye - Seite 2

"With the eyelove campaign and our exciting event in NYC, we hope to ignite women to show some eyelove and encourage their girlfriends to do the same. We know that while women with Dry Eye are doing the best they can to minimize the interruptions that symptoms have on their daily lives, eyelove is intended to highlight the importance of having a conversation with their eye doctor," said Vic Noble, Head of Marketing for Ophthalmics at Shire. "Many women have annual reminders for their dentist or OB/GYN visits, but seeing an Eye Doctor falls off the to-do list. Showing their eyes some love is important so that women don't continue to let their Dry Eye symptoms interrupt the things they love to do, like book club, gaming, or whatever it may be."

On myeyelove.com, a story-driven site which harnesses the voices of leading eye doctors as well as women with Dry Eye, consumers can find information to help better recognize the symptoms of Dry Eye, learn about the causes, and can access a conversation guide to speak with their eye doctor.

About Dry Eye  

In the United States, nearly 30 million adults report symptoms consistent with Chronic Dry Eye, but an estimated 16 million are diagnosed with the condition. Reported signs and symptoms include a burning, itchy, stinging or gritty feeling in the eyes, episodes of blurred vision, eye redness and watery eyes.

If you experience episodes of blurry vision, burning, stinging, dry feeling eyes or a gritty feeling as if there could be something in your eye, you could be one of millions of Americans dealing with Dry Eye. Although people experience Chronic Dry Eye differently, it remains one of the most common complaints that patients talk to their eye doctors about. Dry Eye symptoms can interrupt everyday activities like using a computer, driving at night, reading, and spending time outside in bright light or in cold or windy conditions. There are many potential causes of Dry Eye including a range of medical conditions, physical damage to either tear glands or the eyelids, and certain medications. Inflammation is a key factor that is often associated with Dry Eye. When the surface of your eye is exposed to dry conditions or environmentally stressed, that stress can initiate an inflammatory response, and can lead to self-perpetuating cycle that can maintain or even worsen the inflammation. This can happen over and over again, creating a cycle of inflammation, which may, in some cases, cause permanent damage to the eye's surface. While more young people are complaining of Dry Eye than ever before, it is seen more commonly in women and older people. Due to an aging population and increased use of technology, its prevalence is predicted to increase.