New managers at Borgward / New Director of the Marketing Team (FOTO)

Stuttgart (ots) -

- Cross-reference: Picture is available for download at
http://www.presseportal.de/bilder -

Tomás Caetano, Executive Director Global Brand & Marketing

Brand expert Tomás Caetano will become the Executive Director
Global Brand & Marketing this month. In this position, he will assist
the Borgward marketing team headed by Tom Anliker. Caetano has a
degree in business administration and extensive experience in the
international marketing business. In recent years he has managed a
number of successful projects, including the global brand relaunch of
a Swedish automaker. Caetano has conducted successful product and
brand communication activities for German and Japanese vehicle
manufacturers, and he will also be able to draw on his many years of
experience in management positions at leading European advertising
agencies.

Caetano considers Borgward's prospects on the European market to
be especially promising and appealing. "I'm fascinated by this unique
opportunity to firmly reestablish a time-honored but unknown brand in
the European automotive sector," he says. "Because there's no
blueprint for this project, we will leave the beaten path and use
fresh creative ideas to showcase the Borgward brand in line with its
typical DNA as an innovative and visionary premium manufacturer."

Originaltext: BORGWARD Group AG
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Further information
Borgward Group AG
Kriegsbergstrasse 11
70174 Stuttgart, Germany

Marco Dalan
Head of Global Communications
Telephone [phone]
e-mail [e-mail]
www.borgward.com