Matomy Media Group Announces 2016 Interim Financial Results

LONDON and TEL AVIV, Israel, September 21, 2016 /PRNewswire/ --

Matomy Media Group Ltd. (LSE:MTMY, TASE: MTMY.TA) ("Matomy" or the "Company"), a global marketing technology company and leading provider of digital advertising, today announced its interim financial results for the six-month period ended June 30, 2016.

Revenues for the six-month period were $124.4 million on a GAAP basis,. Adjusted EBITDA was $5.8 million. The full results are available in Matomy's interim report, accessible at investors.matomy.com Ofer Druker, Chief Executive Officer of Matomy, said, "During the first half of 2016 we witnessed significant shifts in the digital advertising landscape, as mobile and video advertising significantly increased and display advertising declined, as anticipated by our board of directors.  These trends support the direction Matomy has taken over the past few years and our plan to leverage the industry-wide transformation through strategic acquisitions and focused product development.  

"Matomy announced in July of this year a clear and well-defined enhancement to its strategic plan, to closely integrate our capabilities in Mobile and Video and create a unique capability in the marketplace around Mobile-Video.  Matomy is excellently positioned with ownership of highly-capable technology platforms enabling programmatic mobile and video advertising. Recognizing that this industry evolves quickly, we have increased our product development investment in mobile and video delivered across mobile devices. These investments will help ensure Matomy remains a top tier provider of digital advertising.  

"We have made meaningful progress towards this goal through significantly advancing the integration of Optimatic, our leading U.S.-based programmatic video advertising provider.  With Optimatic, Matomy not only offers enhanced capabilities for the fastest growing format for advertising (video), but also realizes significant synergies through robust industry partnerships and a footprint from which to build our presence in the core growth market of the U.S.

"We have also significantly advanced our mobile technology offering and have achieved several significant milestones including (1) the launch of myDSP, a self-service DSP that enables customers to maximize their ROI and budget when buying mobile media, (2) the launch of mtmy, our mobile performance agency utilizing the full spectrum of Matomy capabilities for performance-minded advertisers, and (3) the launch of desirable new product offerings that increase the quality of our media resulting from partnerships with other leading technology providers," concluded Mr. Druker.