GovDelivery Announces 2016 Digital Strategy & Impact Award Winners

Awards Recognize Vanguards of Government Communication, Honor Effective and Innovative Digital Strategy Throughout the Public Sector

ST. PAUL, Minn., Sept. 29, 2016 (GLOBE NEWSWIRE) -- GovDelivery, the leading provider of cloud-based software solutions enhancing the citizen experience, today announced the winners of the 2016 GovDelivery Digital Strategy & Impact Awards. These leading government organizations and individuals have clearly demonstrated effective and innovative digital strategy and excellence in the key areas of promoting services, enhancing awareness and improving citizen involvement.

"As government organizations work to create better lives for their citizens and stakeholders, the leaders are using a customer-centric, digital-driven approach to promote online transactions, drive behavior change by enhancing public awareness, and improve citizen involvement," said Scott Burns, CEO at GovDelivery. "With a view into the digital communication programs at more than 1,800 public sector organizations, we're proud to honor this year's award winners who are at the forefront of an industry-wide shift toward improving the citizen experience."

The GovDelivery Digital Strategy & Impact Awards recognize public sector organizations and individuals working to accelerate and streamline usage of online services, those who inform and engage citizens to drive changes in behavior, as well as those working to increase community contributions. All government organizations are eligible for participation and entries are reviewed by the GovDelivery Awards Committee and judged against all other nominations in the market and category. This year's outstanding organizations and individuals selected for recognition include:

Capstone Award - GovDelivery's highest honor of excellence for organizations leading the way in public sector digital outreach and engagement to transform the citizen experience. Acknowledging an organization dedicated to cohesive and integrated digital engagement with citizens and demonstrating the ability to reach out to citizens across multiple channels, driving citizen engagement or behavior change through effective digital campaigns.

• U.S. Winner: The Internal Revenue Service oversees IRS.gov, one of the most visited government websites in the United States, with 1.8 billion page views annually. The agency aimed to transform its interface with taxpayers on the web. Focusing first on content, the IRS implemented the Content Upgrade Project (CUP) program by using specialized teams across the agency to enhance the online experience for individuals, small businesses, large corporations, nonprofit organizations and tax professionals. Results show an increase in traffic to the services promoted, improved customer satisfaction for specific sections, and a decline in visitors immediately abandoning these areas of IRS.gov. By leveraging its internal partnerships and the momentum created by the success of the CUP program, the agency has set out to drive the massive project of transforming IRS.gov.