DGAP-News 449 0 Kommentare windeln.de Relaunches former Shopping Club Nakiki Shop as Ready-to-ship Platform Pursuing Dual Brand Strategy

DGAP-News: windeln.de SE / Key word(s): Strategic Company Decision
windeln.de Relaunches former Shopping Club Nakiki Shop as Ready-to-ship
Platform Pursuing Dual Brand Strategy

06.10.2016 / 14:49
The issuer is solely responsible for the content of this announcement.

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Munich, 6 October 2016, windeln.de SE, Europe's leading online retailer for
baby and toddler products, has relaunched it's former shopping club
"Nakiki" as a ready-to-ship platform designed to serve modern, mobile
families through lifestyle-driven campaigns and has integrated it into the
windeln.de shop. With windeln.de and nakiki.de the company pursues a dual
brand strategy: the windeln.de website attracts consumers by offering a
wide range of mainly consumable products at attractive prices. Under the
Nakiki brand, the company plans to cross-sell a curated selection of
higher-margin products that are relevant for the consumer's growing
children - such as internationally-popular children's clothing brands,
developmentally-appropriate toys and kids' room decor. Products have been
selected based on best-seller data accumulated from the shopping club sales
history, and will be merchandised through emotionally-packed editorial
themes that matter to modern families. "With our new Nakiki platform we can
offer a wider product range for kids. This enables us to to reach a wider
customer target group and therefore to extend customer lifetime." said
Konstantin Urban, Co-Founder and CEO of windeln.de SE.

Investor relations contact
Judith Buchholz
Email: investor.relations@windeln.de

About windeln.de
windeln.de is one of the leading pure online retailers for baby, toddler
and children's products with a presence in ten European countries,
including Germany, Austria, Switzerland, the Czech Republic and Spain. The
Company also operates a successful e-commerce business with products for
babies and toddlers for customers in China. windeln.de offers approximately
100,000 products and around 1,000 brands sold via the German Shop
windeln.de and the International Shops pannolini, feedo and bebitus as well
as the nakiki shop. The product portfolio includes everything from diapers,
baby food, children's furniture, toys, clothes and strollers to child car
seats. windeln.de was founded in October 2010 and currently has more than
400 employees in Germany and abroad. The Company has been listed in the
Prime Standard of the Frankfurt Stock Exchange since May 6, 2015. For more
information, go to http://corporate.windeln.de.

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06.10.2016 Dissemination of a Corporate News, transmitted by DGAP - a
service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

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Language: English
Company: windeln.de SE
Hofmannstr.51
81379 Munich
Germany
Phone: 089 / 416 17 15-0
Fax: 089 / 416 17 15-11
E-mail: investor.relations@windeln.de
Internet: www.windeln.de
ISIN: DE000WNDL110
WKN: WNDL11
Listed: Regulated Market in Frankfurt (Prime Standard); Regulated
Unofficial Market in Berlin, Dusseldorf, Munich,
Stuttgart, Tradegate Exchange

End of News DGAP News Service
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509023 06.10.2016