619 0 Kommentare ABEO Biomechanical Footwear and Kenneth Cole Partner to Create New Collection With Customized Comfort Technology

WESTLAKE VILLAGE, CA--(Marketwired - November 10, 2016) - The Walking Company, the leading specialty retailer of comfort footwear and owner of ABEO biomechanical footwear, has partnered with leading fashion and accessory designer Kenneth Cole to create an exclusive footwear collection for men featuring the unparalleled customized support of ABEO B.I.O.system built-in orthotics for maximum comfort. Since 2010, The Walking Company has revolutionized the comfort industry with the development of ABEO footwear, and this partnership strategically leverages advanced invisible comfort technology with the classic style and sophistication of the Kenneth Cole brand.

"One of our main objectives is to continue to evolve our assortment of footwear featuring advanced comfort technologies, and with the rapid growth of the ABEO brand we are in a position to explore new avenues," began Mike Grenley, Chief Operating Officer at The Walking Company. "We're excited to announce this new partnership to offer customers an innovative collection unlike any before where they can enjoy the significant benefits of improved biomechanics with tailored style for a new definition of customized all-day comfort."

Ranging in price from $149.95-$184.95, the ABEO B.I.O.system collection by Kenneth Cole is available in a variety of on-trend designs. In stores where the collection is available, state-of-the-art digital scan technology will be utilized to find the perfect 3D customized fit based on arch and foot type. The styles also feature luxurious leather uppers, flexible rubber outsoles to provide traction and absorb shock, and breathable moisture-wicking linings. Versatile and casual options are available in this collection, including wingtip dress designs and casual urban styles.

"ABEO and Kenneth Cole have a shared vision of uncompromised style and comfort, and the result of this collaboration is an outstanding product with versatility," said Greg Tarbell, President, Kenneth Cole Men's Footwear. "We are excited about this partnership with The Walking Company and the opportunity to expand into an entirely new area of distribution by launching this collection with an assortment including loafers and sneakers that will be updated in the upcoming seasons."

The ABEO B.I.O.system men's collection designed by Kenneth Cole is exclusively available at The Walking Company (select stores only) or online at www.thewalkingcompany.com and www.abeofootwear.com. The women's ABEO B.I.O.system by Kenneth Cole sandal collection and additional new men's styles will be available in spring 2017.

ABOUT THE WALKING COMPANY
The Walking Company^® is the leading national specialty retailer of high-quality, technically designed comfort footwear and accessories, and offers a selection of premium comfort brands including ABEO^®, Dansko^®, UGG^® Australia and many others. The Walking Company operates over 210 stores in premium malls across the nation and the company's website at www.thewalkingcompany.com.

ABOUT KENNETH COLE PRODUCTIONS INC.
Kenneth Cole is an American designer, social activist, and visionary who believes business and philanthropy are interdependent. His global company, Kenneth Cole Productions, creates modern, functional, clothing, shoes, and accessories for inspirational urban lifestyles under the brand names Kenneth Cole New York, Kenneth Cole Reaction and Unlisted, as well as footwear under the name Gentle Souls. The company has also granted a wide variety of third party licenses for the production of men's and women's apparel, fragrances, watches, jewelry, eyewear, and several other accessory categories, including children's footwear. The company's products are distributed through department stores, specialty stores, company-owned retail stores and its e-commerce website.

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