Honda, Lego And Trigger Global Win Judges' Choice Award At LA Auto Show's Automobility LA™ 2016 Design & Developer Challenge

"Builders of Tomorrow" Concept Receives Award at 2016 Design & Developer Challenge, a Multi-Industry Collaboration to Visualize Transportation in the Year 2050

Public and Professionals Invited to Vote in 2016 Design & Developer Challenge Industry Pick Award and People's Pick Award Online and at the LA Auto Show®

LOS ANGELES, Nov. 17, 2016 /PRNewswire/ -- Organizers of the Los Angeles Auto Show® and AutoMobility LA™ revealed "Builders of Tomorrow," an autonomous vehicle concept by Honda, Lego and Trigger Global, as the Judge's Pick winner in this year's "Design & Developer Challenge." The concept was presented on Wednesday, November 16, to an audience of media and industry professionals from around the world attending this year's LA Auto Show's AutoMobility LA event. In addition to the Judges' Pick, participating teams will have two additional opportunities to win an honor.  The Industry Pick award, offers more than 20,000 designers, automakers, journalists and other professionals the opportunity to screen the entrants' concept videos on automobilityla.com and vote for their favorite team.  The People's Pick gives Los Angeles Auto Show attendees and design fans around the globe the opportunity to vote for their favorite team on laautoshow.com.  Online voting will conclude on November 27.

Eleven leading automotive, entertainment and consumer brands formed five teams to collaborate around this year's theme, "Autonomous Vehicles: A Redefined User Experience for 2050." The teams, comprised of working designers and software developers, explored how the intersection of technology, data and connectivity have the potential to revolutionize a vehicle's interior and exterior design characteristics for a new generation of passengers. This year's winning team took a deep dive into what the 2050 autonomous vehicles would look like by opening up the Lego Creative Play Lab to children from various neighborhoods in Los Angeles. The children were tasked with designing their own self-driving vehicles to spur creative inspiration for the professionals. From there, the group of designers and developers transformed the youngster's imaginative creations into realistic vehicle interior and exterior designs.