Online Retail Credit Card Fraud Jumps 20% During Holiday Shopping Weekend - Seite 2

iovation also found that consumers conducted 55 percent of their retail online transactions from this Black Friday to Cyber Monday using mobile phones and tablets compared to 49 percent the rest of 2016. This continues an ongoing mobile retail transaction increase over the holidays and year-to-year. Last year during that same period that percentage was 47 percent compared to 44 percent the rest of the year, in 2014 that was 37 percent compared to 32 percent the rest of the year and in 2013 that was 31 percent compared to 20 percent the rest of the year.

For the holiday shopping weekend, mobile retail transactions compared to all retail online transactions were:

• 56 percent on Black Friday, Nov. 25
• 59 percent on Saturday, Nov. 26
• 59 percent on Sunday, Nov. 27
• 48 percent on Cyber Monday, Nov. 28

"The mobile drop-off on Cyber Monday highlights the extent to which showrooming among consumers is increasingly popular," said Julie Conroy, research director at Aite Group. "More and more consumers are combining m-commerce with their brick-and-mortar shopping trips in an effort to get the best price. On Cyber Monday, once consumers are back at work, buying patterns revert to the computer, whose larger size still provides a more user-friendly shopping experience."

In addition, iovation found the top operating systems for retail online purchases from Black Friday to Cyber Monday were iOS (40 percent) followed by Windows (31 percent) and Android (15 percent).

Cyber Monday and Black Friday Share the Title of Cyber King
Despite the widespread talk of Cyber Monday being dead, iovation found that somewhat untrue. iovation research revealed that during the holiday weekend, 29 percent of all online retail transactions during that period were made on both Black Friday and Cyber Monday, Nov. 25 and 28. For the 2015 holiday shopping weekend, 29 percent of all online retail transactions were made on Black Friday and 31 percent on Cyber Monday, and in 2014 32 percent of all online retail transactions were made on Black Friday and 29 percent on Cyber Monday.