Twitter announces Globe as the first advertising partner in Asia for NBA Live Stream Shows

SINGAPORE--(Marketwired - Dec 1, 2016) - Twitter and Globe today announced an advertising collaboration for the NBA's two live exclusive programmes streamed on Twitter and for custom NBA highlights on Twitter in the Philippines. The collaboration strengthens Twitter's live stream strategy in the region with Globe as Twitter's first official live stream advertising partner in Asia and reinforces Globe's commitment to provide the best customer proposition of giving access to world-class basketball entertainment.

As an advertising partner, Globe will collaborate with Twitter on the live stream of two new weekly NBA shows with first-of-its-kind elements created specifically for integration with Twitter conversation. The Starters Twitter Show, produced by Turner Sports, is streamed once a week for an hour. Similarly, the weekly 30-minute show, The Warmup, also produced by Turner Sports, is featured exclusively to Twitter's logged-in and logged-out audience. Read more on both programmes, which are live every Tuesday and Thursday worldwide on Twitter and connected devices: https://blog.twitter.com/2016/the-2016-17-nba-season-is-happening-on-twitter.

NBA fans can visit thestarters.twitter.com and thewarmup.twitter.com to watch the programmes on Twitter:

• The Starters airs on Tuesdays, 11am ET / Wednesdays, 12am Singapore time throughout the regular season. Featuring co-hosts J.E. Skeets (@jeskeets) and Tas Melas (@TasMelas), along with contributors Trey Kerby (@treykerby), Leigh Ellis (@LeighEllis), Matt Osten (@StartersMatt) and Jason Coyle (@startersjd), the programme delivers their trademark passion for the game with the same fun, entertaining, and engaging content that they provide each week on NBA TV and through their podcasts.
  
  
• The Warmup airs on Thursdays, 7:30pm ET / Fridays, 8:30am Singapore time. The show is a blend of the NBA, lifestyle, music, and pop culture, and is a weekly NBA show that integrates Twitter conversation into every programme. The Warmup is streamed live from Turner Studios in Atlanta and is co-hosted by sports and entertainment commentator Ben Lyons (@iamBenLyons) and emcee, DJ and sports personality Ro Parrish (@RoParrish). Both personalities have a wide range of experiences across television, radio, social and digital content, including host and guest appearances on prominent national shows.

"Twitter is where the world of sport is happening every single day, and the NBA is no exception," said Maya Hari, Managing Director for Southeast Asia and India, Twitter. "90% of male Twitter users in the Philippines are interested in basketball, with 76% of them actively following and watching the NBA. As part of Twitter's focus on live streaming of premium content, we are proud to partner with Globe to promote the NBA live stream programmes and game highlights to Filipino basketball fans."