Irdeto and Tata Elxsi Partner to Provide Secure In-Car Display Systems for Automobiles

LAS VEGAS, January 3, 2017 /PRNewswire/ --

Tata Elxsi and Irdeto Help OEMs Implement Secure In-Vehicle Displays; Secure In-Car Display System Showcase at CES 2017   

Irdeto, the world leader in digital platform security, today announced a partnership with Tata Elxsi, a key global player in the automotive ecosystem, to provide automakers with secure in-car display systems for automobiles. Irdeto has combined its Cloakware for Automotive by Irdeto security solution with Tata Elxsi's award-winning design and engineering expertise to offer secure, best-in-class user interface solutions and connected cockpit solutions to automotive clients around the world.

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Gartner is predicting that by 2020, there will be a quarter of a billion connected cars on the road. As the number of connected cars continues to grow, the importance of security becomes even more critical to ensure a safe driving experience while still providing the connectivity that consumers desire. The partnership delivers high-end security, human machine interface (HMI) design, and innovative and appealing visual solutions for futuristic displays in vehicles as a full-system development service. The Tata Elxsi and Irdeto solution works with Vehicle-to-X (V2X), connected cars and Advanced Driver Assistance Systems (ADAS) technologies, providing secure design engineering services to customers. In addition, Tata Elxsi and Irdeto are also addressing security issues related to mobile companion applications. The partnership secures the application, any data generated by the app and the communication between the vehicle and mobile phone using the Remote Vehicle Interaction (RVI) specification.

"With the arrival of futuristic technology in cars like an integrated e-cockpit and autonomous vehicles, the user interface plays a key role in the driving experience," said Tony K John, Global Head of Marketing, Partnership & Alliance, Transportation Business Unit, Tata Elxsi. "This technology should be truly intuitive for the end-user, but automakers face many challenges when designing an effective and distraction free user interface that is also secure. By joining forces with Irdeto, we are addressing this challenge by providing a secure and intuitive solution that is a differentiator for today's OEMs, helping them achieve a competitive advantage while keeping drivers safe."