Yonder Music Launches Yonder 2017 at Mobile World Congress with Live Snap Karaoke Contest

Play to win recording session with Grammy award-winning producers A&X

BARCELONA, Spain, Feb. 27, 2017 /PRNewswire/ -- Yonder Music Inc. today announced major updates to its music service Yonder 2017 with new features for music fans on iPhone® and Android©. An exclusive preview of the service will take place during the week of the Mobile World Congress, on 27 February in Barcelona. The rapidly growing, highly localized music streaming service with operations throughout Asia has transformed consumers' streaming experience from low engagement passive listening to high engagement user participation through powerful personalization features.

Yonder 2017 gives users a rich, interactive journey of musical pleasure enabled by programmable modules built to optimize personalization for each individual. The service offers standard modules that support enhanced predictive text, audio search, and on-the-fly playlist creation with a new Pathing function that enables users to adjust their musical journey track by track without entering a new search.

Yonder 2017 will also feature non-standard modules to support online and offline events and Snap Karaoke, a highly social and interactive feature which lets users record their own versions of their favorite songs in a karaoke style. Users can then share 29 seconds of their recordings with other Yonder users and on their favorite social networks.

Speaking on the motivation and vision behind the new features of the service, "Yonder 2017 is the result of everything we learned in our first year Yondering in Asia about the way people want to experience music – that no two music fans want the same experience; they want to interact with the artists they love and create music in social and entertaining ways," said Adam Kidron, Yonder's Founder and Chief Executive Officer. "We decided to redefine the entire purpose of our application and simplify the user experience while bringing features such as event management and the ability to sing-along directly into our product."

"The effect of Snap Karaoke on the music service experience is particularly astonishing; it is functionally equivalent to the front-facing 'selfie' camera on smartphones, which is now responsible for more than 90% of all photos, because it puts our users in the song and enables them to share their 29 seconds of fame with their friends online to Hear Forever®," added Kidron.