TransUnion Launches Innovation Lab to Accelerate Lenders' Growth with Real-Time Data Access and Analytical Expertise - Seite 2

Working with TransUnion analysts, depersonalized consumer credit data and attributes during Innovation Lab engagements, lenders have been able to:

• Expand their universe of potential customers by identifying attributes that were highly predictive of risk and response for their target population
• Create a full-service prescreen solution including the design, development and documentation of response models
• Prioritize growth initiatives using advanced machine learning to identify the most relevant data features for geographic expansion
• Iterate new product design characteristics to build out new solutions
• Execute targeted market analysis through flexible customization and real-time coding and visualization tools

"Whether you are a FinTech startup or a well-established financial institution, there are operational risks from expanding into new credit tiers or launching new products. The traditional approach to market entry has been a tradeoff between 'paralysis by analysis' and speed to market," said Jason Laky, senior vice president and consumer lending business leader at TransUnion. "The Innovation Lab aims to reduce this risk by offering better access to more data in an environment that fosters rapid learning. This process is critically important, especially for startups who need to prove product viability early in their lifecycle. TransUnion understands these challenges and is delivering the Innovation Lab to help our customers accelerate their growth."

To learn more about the Innovation Lab and how TransUnion can help lenders accelerate growth by turning data into action, visit booth 655 at LendIt or visit transunion.com/FinTech.

About TransUnion (NYSE: TRU)

Information is a powerful thing. At TransUnion, we realize that. We are dedicated to finding innovative ways information can be used to help individuals make better and smarter decisions. We help uncover unique stories, trends and insights behind each data point, using historical information as well as alternative data sources. This allows a variety of markets and businesses to better manage risk and consumers to better manage their credit, personal information and identity. Today, TransUnion has a global presence in more than 30 countries and a leading presence in several international markets across North America, Africa, Latin America and Asia. Through the power of information, TransUnion is working to build stronger economies and families and safer communities worldwide.

We call this Information for Good. http://www.transunion.com/business

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Dave Blumberg
TransUnion
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