Veridian Systems SRL and Business Logic Systems Ltd Team up Together to Offer Contextual Engagement Capabilities for MVNOs in Romania

LONDON, March 23, 2017 /PRNewswire/ --

Veridian Systems, the principal and sole enabler of Mobile Virtual Network services in Romania, have teamed up with Business Logic Systems (BLS), a global provider of digital customer value, lifecycle and loyalty management solutions and services.

Announcing the signing of their agreement today, Veridian and BLS plan to support the brands and companies in Romania that are looking to complement and boost their existing core business with a new revenue stream, through virtual mobile communications services powered by the Veridian Platform. The addition of the capabilities that BLS offer on top of Veridian's commercially operational BSS suite, will enable such Mobile Virtual Network Operators (MVNOs) to proactively and contextually manage the lifecycle of their mobile customers, easing the on-boarding process, automating repeat, up-sell and cross-sell initiatives and motivating retention.

As industry specialists, with a vast experience in the telecommunications market, the integration of the Veridian and BLS platforms will assist companies with a core background in other industries such as Retail, Banking, Entertainment, Pharmaceuticals, Fuel, Energy or Transport, as they look to launch innovative digital services in Romania based on mobile technologies.

The trend of cross-industry convergence is clearly evidenced across Western Europe, Asia and the US where major banks and retailers have successfully launched their own disruptive plays powered by mobile technologies. The global MVNO market continues to grow year on year on the back of this convergence, and according to analysts at Forrester Research, is expected to continue a consistent growth of between 7-10% in each of at least the next 5 years.

The telecommunications industry is a world of fast-paced innovation, high-volume transactional data and an expectation from consumers for high quality service at a low price. Veridian's services are purposely designed to help companies break into this industry with operational efficiency and to bundle mobile services with their core businesses as the platform for innovative digital strategies. Providing the customer with their connectivity, and a channel that can then be leveraged to contextually communicate with the customer un-intrusively, is seen by many as being the optimal way to protect and grow a core business amongst the emergence of the 'digital disrupters', innovative start-ups that are already using mobile technology and completely revolutionising industries.