Virtually Allergen-Free Vytex Latex to be Featured on Fox Business News "New to the Street" April 2

NEW YORK, NY--(Marketwired - Mar 27, 2017) - Eco-friendly ultra-low protein Vytex® natural rubber latex (NRL) from Vystar Corp. (OTC PINK: VYST) will be featured on "New to the Street," airing nationwide on Fox Business News, Sunday, April 2. "New to the Street's" Vytex segment will air within the half hour show that begins at 1:30pm ET/12:30pm CT/11:30am MT/10:30am PT. Vytex overcomes the latex allergy issue with a patented process that removes 99.85% of allergy-causing proteins and non-rubber particles. The result is purer, stronger, more durable, odor free and more resilient latex than competitors with all the well-known benefits of naturally antimicrobial and biodegradable latex.

"New to the Street" host Ken Evseroff discusses with Vystar CEO Bill Doyle, NHS and Rotmans Furniture CEO Steve Rotman and Hedge Fund Manager and Medical Doctor Joseph Allegra how Vytex is emerging as the latex of choice in multiple industries to replace materials that are non-biodegradable, have harmful off gassing, cause allergies or have noxious smells.

"New to the Street" has also been working on a 30-minute feature on Vytex and several of its manufacturing partners that is expected to air later in April.

Vystar's Vytex NRL is a game changer for the latex industry. Its advantages over other lattices and petrochemical materials, such as memory foam, include:

• Virtually allergen free to reduce risk of developing or experiencing allergic reactions
• Odor-free
• Comparable in cost to traditional latex
• Sustainably sourced
• Biodegradable
• Stronger and more durable
• More resilient
• Naturally antimicrobial
• Longer lifecycle
• Requires less water, chemicals and processing during manufacture
• Superior tactile sensitivity and liquid barrier protection
• No off gassing

Vytex is ideal to replace traditional latex and memory foam, polyurethane, vinyl and other materials for 40,000 applications such as mattresses, toppers and pillows; cushions; medical devices, tubing; multiple types of gloves; adhesives; footwear; sports equipment, apparel and threads.