Sysomos Launches Smart Social Marketing Platform Uniting All Social Management Functions

Brands and Agencies can Search, Discover, Listen, Publish, Engage and Analyze across earned, owned and paid social media

RALEIGH, NC--(Marketwired - Apr 5, 2017) - Leading social marketing software company Sysomos today announced the industry's most comprehensive and flexible social marketing and analytics platform that not only unifies all social management functions and capabilities, but also gets smarter as it shares content and insights across all Sysomos applications. The Sysomos Platform provides more prescriptive insights for marketers by consolidating and cross-informing campaign initiatives.

Social media spending as a percentage of the overall marketing budget has tripled in recent years, paving the way for the social analytics market to grow to $5.4 billion by 2020, representing a 27.6 percent compound annual growth rate. However, the industry has struggled to unify social media marketing and analytics for building campaigns. Customers have wrestled with disparate data silos, service that doesn't meet their needs and high costs of licensing multiple tools.

By intelligently linking applications to Search, Discover, Listen, Publish, Engage and Analyze on social media, the Sysomos Platform now gives marketers access to all the paid, owned and earned data needed to create strategic campaigns, take action in real time and measure those actions in one upgraded user interface. Furthermore, with role-based customization, users can design their own workspaces to access the insights that matter most to them.

"Identifying insights, creating campaigns and measuring the effectiveness of those efforts -- all with increasingly strained resources -- have become challenging for marketers," said Peter Heffring, CEO of Sysomos. "We built the Sysomos Platform to meet these challenges head on, by providing a single technology platform that guides marketers to the exact insights needed to increase commercial opportunities for our customers."

The Sysomos Platform also is one of the first to incorporate artificial intelligence (AI) that discovers and automates unseen insights, showing marketers how to instantly take intelligent action. The algorithms uncover correlations, anomalies and associations by using machine learning to process trillions of data points every second. With the Sysomos Platform now integrating and aggregating millions of digital data streams, the company plans to accelerate development of more advanced AI for the social analytics industry.