DGAP-News

windeln.de SE: windeln.de complements its private label portfolio with official launch of 'Avani' brand

DGAP-News: windeln.de SE / Key word(s): Miscellaneous windeln.de SE: windeln.de complements its private label portfolio with official launch of 'Avani' brand 21.04.2017 / 12:20 The issuer is solely responsible for the content of this announcement. windeln.de complements its private label portfolio with official launch of "Avani" brand

- "Avani" products are made from natural materials while treating workers with ethically correct standards ("GOTS - Global Organic Textile Standard" zertifiziert)

- windeln.de offers essential non-consumable products for families in different product categories under the three private labels "Avani", "Dimbo world" and "Max & Lilly"

- Customers benefit from high quality products at attractive prices

Munich, 21^st of April 2017 - windeln.de, one of the leading online retailers for baby and children's products in Europe and for customers in China complements its existing non-consumables product portfolio with the brand Avani. All windeln.de private label brands offer essential products that show a high amount of functionality combined with nice designs. windeln.de uses its knowledge and understanding of baby products and family needs to create high-quality clothes, accessories and furniture. The concept is to develop affordable products that parents need in their everyday life.

About Avani


With its colorful and modern designs, Avani is supposed to bring joy to the whole family. It is designed with soft colors and subtle patterns to appeal to all customers. The vision behind Avani is to manufacture products from natural materials while treating the workers with ethically correct standards (GOTS standard certified). The brand is produced in partnership with the non-governmental organization United for Hope, which provides a service to improve standards of employees' life quality. All textiles are made of 100% organic cotton.