HP Reinvents How Artists Bring Their Visions to Life with Game-changing new DreamColor Displays

LAS VEGAS, NV--(Marketwired - Apr 24, 2017) - Today at NAB, HP Inc. (NYSE: HPQ) announced a true Cinema 4K display, arming color professionals with new features, like color-critical accuracy and automatic calibration, to produce the films and animations of tomorrow. Designed in collaboration with top visual effects and animation studios, the new HP DreamColor Z31x Studio and HP DreamColor Z24x G2 displays are enabling artists, photographers and filmmakers to do what they do best -- create -- without having to worry about lackluster display performance.

"From the purest black to the most vivid rainbow of colors, our new DreamColor display for Cinema sets the gold standard for color accuracy and ease-of-use at a disruptive price point to outshine the competition," said Josh Peterson, vice president of product management for Z Workstations. "The new DreamColor Z Displays will be a gamechanger for studios and digital creatives who rely on color-critical accuracy and extreme performance."

An early pioneer in the color-critical display market, HP DreamColor Displays, for PCs and Mac® computers, have been an integral technology for major movie production and visual effects studios around the world. Since 2011, 80 percent of Academy Award Nominees for Visual Effects have used HP DreamColor displays. In 2015, the Academy of Motion Picture Arts and Sciences honored the HP DreamColor Display and its developers with the Scientific and Engineering Award.¹

The HP DreamColor Z31x Studio Display delivers abundant features designed for color professionals, including an expansive color gamut for remarkably vivid colors, innovation to deliver incredible blacks, a built-in colorimeter for self-calibration, and intuitive workflow and management tools. These features, along with HP product reliability, are critical for finishing editors, online editors, colorists, lighters, compositors, photographers, graphic artists and designers. The HP Z31x is crafted with a high-quality, custom panel and technology that allow users to see amazing colors, deep rich blacks, and professional level craftsmanship to withstand years of use.