du and FLASH Entertainment Proudly Announce Extension of Region's First Naming Rights Deal

ABU DHABI, UAE, May 21, 2017 /PRNewswire/ --

du Arena and du Forum will retain their iconic identities, as the region's largest events, entertainment and music provider solidifies partnership with telecommunications powerhouse  

With a joint commitment to continue providing superior live entertainment experiences to people in the UAE, telecommunications service provider du and FLASH announced an extension to their pioneering deal for the naming rights to the iconic du Arena and du Forum in Abu Dhabi, UAE. The companies made history in 2012 when they conceptualised and signed the region's first ever venue naming deal.

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The renewed deal will now additionally offer a number of exclusive benefits to du customers including priority tickets with a 20% discount available 48 hours before general release, access to the du Live! VIP Lounge and competitions offering money-can't-buy "Meet & Greets" with artistes.

"Our partnership with FLASH Entertainment has gone from strength to strength over the last four years du Arena and du Forum are preferred destinations for live entertainment and experiences, and through our continued partnership with FLASH, our vision is to create value for our customers with the highest calibre of live entertainment, bringing them even closer to unmissable events and top-tier artistes. We are proud to be the only telecommunications company to offer them these exclusive experiences, said Osman Sultan, CEO of du.

Since 2012, over 465,000 fans have been enthralled by more than 80 concerts, shows and festivals at both venues. Signature events held at the du Arena include the Yasalam After-Race Concerts with A-list superstars such as JAY-Z, Paul McCartney and Lionel Richie, plus major world-class performances by The Rolling Stones, Coldplay and Andrea Bocelli.  

The award-winning du Arena on Yas Island is the largest open-air venue in the region, with capacity to host up to 40,000 people. Located at the heart of Yas Island, its unique surroundings present the most premium live event experience in the UAE.

In 2015, FLASH introduced The Village into the Arena. Covering 7,000 square meters outside the main stage area, The Village buzzes during events with local and regional artists, DJs playing live on stage, food trucks, activities and chill-out areas. Ten elevated VIP suites and "Tree House" VIP areas with hospitality were also built to create incredible viewing experiences.