Leading Brazilian Affiliate Marketing Network Selects CAKE by Accelerize to Track and Optimize Digital Campaigns

NEWPORT BEACH, CA--(Marketwired - May 22, 2017) - Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division, CAKE, today announced that Confilio, a leading Brazilian affiliate marketing network, has selected CAKE's SaaS-based tracking platform to manage and accurately measure the performance of the CPA, CPL and CPA campaigns it runs on behalf of its clients. 

Confilio is one of the longest serving affiliate networks in Brazil, focused on successfully matching affiliates with advertisers to extend the reach of their marketing and monetization campaigns. Confilio had previously been using a competing tracking solution, but decided to switch to CAKE in order to gain deeper and more accurate visibility into campaign performance, in real-time. CAKE's granular metrics empower Confilio to keep track of and validate commissions, identify and root out fraudulent traffic, as well as optimize affiliate offers to ensure the greatest marketing return. 

"CAKE gives us the transparency we need to continually improve performance and also helps us better manage campaigns through daily reporting to customers, automated payouts, fraud identification and more," said Mariana Paduan, Affiliate Manager at Confilio. "CAKE's superior tracking technology and excellent customer service helps us stay on top of all the information we need to make the best decisions possible for both our advertiser and affiliate clients."

According to Statista, Brazil is the leading ad market in Latin America, and one of the largest ad markets in the world. Forecasts show the Brazilian ad market is projected to increase in the coming years. The country's ad revenue is estimated to amount to nearly 30 billion U.S. dollars by 2019.

"As Brazil's digital advertising market continues to grow, more and more advertisers will look to networks like Confilio to help them attract larger audiences," said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. "With CAKE, Confilio can ensure that it is driving high-quality offers for its clients and accurately track performance across multiple campaigns. This will help the company continue to scale its business and solidify strong relationships with affiliates and advertisers."