Coloro, A Revolutionary New Colour System, Launches

Set to change the colour industry forever, Coloro enables fashion and textile professionals to realise their creative potential

LONDON, May 25, 2017 /PRNewswire/ -- Ascential, the global b2b media company, home to trend authority WGSN and Festival of Creativity Cannes Lions, and China Textile Information Center (CTIC) are set to revolutionise the global colour industry with the launch of Coloro.  Coloro is a radical new colour system that unleashes creativity by decoding colour as the human eye sees it.

Following a 100-year-old colour methodology, refined with 20 years of scientific innovation led by CTIC, Coloro uses logical codes and intuitive design to ensure fashion and textile professionals get the precise colour they planned for easily and accurately - first time around.

Coloro is based on a 3D colour model which defines colour based on a distinct 7-digit code representing the point where Hue, Lightness and Chroma intersect. Of the potential 1.6 million colours available in that system, 3,500 have been selected for showcase in the Coloro products, based on global input from trend forecasters at WGSN, color experts at CTIC and creative and fashion industry leaders.

The product - comprising physical and digital tools and a comprehensive consulting programme - provides a new dimension of colour intelligence. The digital tool, Coloro Workspace, launching in June, is set to open a new level of creative potential by changing the digital experience of working with colour forever.

Thorsten Traugott, leader of the Coloro launch at Ascential said: "Coloro simplifies how we identify and create colours, enabling colour to be a truly strategic tool for the creative industry. Harnessing the colour expertise within CTIC, we worked closely with 80 leading influencers in the textile and fashion industry to ensure the product responded to their industry needs. The result is a product that is a true game changer."

Detlev Pross, leader of the Coloro launch at CTIC, added: "There is opportunity to add massive value to the fashion industry by improving colour decisions and making colour communication consistent and accurate. Coloro combines colour science, color technology and consumer research to dramatically change how creative professionals work with colour across industry functions, from creatives to supply chain to strategists, improving workflow at every step.