Abbott, Real Madrid and the Real Madrid Foundation Band Together To ‘Beat Malnutrition’ Globally Through New Campaign

• Abbott, Real Madrid and the Real Madrid Foundation launch 'Beat Malnutrition' campaign as part of a sustained collaboration urging communities to work together to reduce malnutrition
• Campaign will supply malnutrition screening tools to local communities and provide funding for malnutrition programs at Real Madrid Foundation Social Sports Schools
• Abbott study finds only 36% of U.S. parents were extremely confident that they could identify malnutrition in their child, while just 29% have consulted with a doctor/nutritionist about malnutrition

ABBOTT PARK, IL / ACCESSWIRE / June 1, 2023 / Abbott (NYSE:ABT), Real Madrid and the Real Madrid Foundation announced the launch of the 'Beat Malnutrition' campaign during Real Madrid's final match weekend of the 2022/2023 LaLiga season. The new campaign empowers communities to help children reach their full potential through nutrition education and malnutrition screening and furthers Abbott's partnership with Real Madrid and the Real Madrid Foundation to reduce global childhood malnutrition.

Earlier this year, five United Nations (UN) agencies labeled malnutrition a threat to children's long-term health and development and called¹ for urgent action against the issue. As the Health Sciences and Nutrition Partner of the Real Madrid Football Club and Global Partner of the Real Madrid Foundation, Abbott and the club are working together to tackle malnutrition through programs at Real Madrid Foundation Social Sports Schools focused on education and malnutrition screening.

"Malnutrition is not always identified early, so it's critical to make people aware and give them tools to help find it through regular screening and monitoring of children," said Ann Smith, co-lead of the Abbott Center for Malnutrition Solutions. "In partnership with Real Madrid and through the 'Beat Malnutrition' campaign, we're teaching kids about healthy living and training communities to find malnutrition in kids so they can be referred for additional support and resources."

Tackling Malnutrition on Match Day

During Real Madrid's final match weekend of the 2022/2023 LaLiga season (June 3-4), Abbott and Real Madrid will highlight the issue of malnutrition on a global stage to promote nutrition education and encourage more children to be screened as a first step in beating malnutrition.

Abbott and Real Madrid co-created custom designed 'Beat Malnutrition' armbands inspired by the Mid-Upper Arm Circumference (MUAC) z-score tape, an innovative and easy-to-use tool that screens for malnutrition in children. The armbands will be distributed to Real Madrid players prior to kickoff of their June 4 match against Athletic Bilbao and worn by fans attending the match at the Santiago Bernabéu Stadium to drive awareness of the efforts to beat malnutrition. Additionally, Abbott will donate more than 10,000 MUAC z-score tapes to communities across the globe in need of the critical tool.

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