CAN-AM AND THE SHOE SURGEON UNVEIL SPECIAL COLLABORATION TO CELEBRATE THE THRILL OF THE RIDE

Can-Am and The Shoe Surgeon designed custom Can-Am Ryker 3-wheel vehicles and riding shoes that push the limits of creativity to celebrate inclusivity, heritage and the love of the ride.

VALCOURT, QC, June 8, 2023 /PRNewswire/ -- Can-Am, a brand of BRP Inc. (TSX: DOO) (NASDAQ: DOOO), is continuing its push to welcome more people into riding through a custom collaboration with The Shoe Surgeon, a world-renowned Los Angeles-based group of creatives who specialize in the craft of custom shoe making and design. Both brands are dedicated to crafting something unique and authentic, with no compromises, and this collaboration brings that to life. Together, Can-Am and The Shoe Surgeon created three custom Can-Am Ryker 3-wheel vehicles along with three styles of Can-Am-inspired riding shoes that push the limits of creativity to celebrate inclusivity, heritage and the love of the ride.

Each of the Can-Am Ryker 3-wheel vehicles designed and customized by The Shoe Surgeon is a unique design that is as much a piece of art as it is a thrilling machine. Ultimately, each vehicle will be donated to help raise awareness and money toward fighting intimidation and influencing positive behavior, which is BRP's global social cause. Also, the limited run of custom-crafted shoes match the vehicles and borrow design cues from the Can-Am Ryker, including different lines and visual cues. The shoes are purpose-built for riding with an over-the-ankle design, reinforced material, reflective surfaces, and non-slip sole.

"At Can-Am, we are passionate about creating new experiences and pushing boundaries to break down barriers and welcome more people to discover the open road, the thrill of the ride," said Anne-Marie LaBerge, Chief Marketing Officer at BRP. "This collaboration with The Shoe Surgeon is an example of our mission to change the face of riding. We are connecting two different communities by designing something unique to help transform a mindset and share our passion for riding."

"My love for creating goes beyond sneakers. I love all powersports - whether it's riding motorcycles, 3-wheelers, off-roading, or on water," said Dominic Ciambrone, aka The Shoe Surgeon. "Partnering with Can-Am is an opportunity to put our touch on a different canvas. Each bike design reflects and honors our brand's heritage: the power of creating, embracing individuality that celebrates our differences, and finding community through self-expression. This is the heart of our craft and riding."