Twilio CustomerAI Fuels Next Generation Customer Relationships and Competitive Advantage for Businesses Worldwide

Today at SIGNAL 2023, Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, announced CustomerAI¹ solutions that will unlock the power of artificial intelligence (AI) for hundreds of thousands of businesses. New predictive and generative AI tools, along with CDP innovations that underpin powerful AI use cases, are among the launches.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230823757190/en/

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"The tectonic shift in technology that we’ve seen this past year rivals the scale and magnitude of the invention of the Internet. AI has truly captured the hearts and minds of builders across the globe,” said Jeff Lawson, CEO of Twilio. “I believe the real value unlock for AI will be pairing large language models with first party data sets – which is where Twilio is most differentiated. With CustomerAI, artificial intelligence becomes customer-aware, empowering businesses to drive data-driven personal interactions at every touchpoint.”

“Today we are announcing a slate of new CustomerAI capabilities that make AI more accessible, powering dynamic customer engagement that adapts to every individual customer. Getting smarter and more tailored all the time, every interaction creates new data and signals, and every new signal then cycles back around to inform the next AI-powered communication,” said Kathryn Murphy, SVP of Product at Twilio. “This flywheel creates precise 1:1 personalization that ensures each unique customer is taken care of, in turn accelerating competitive advantage and business results for brands by boosting customer satisfaction and long-term loyalty.”

With CustomerAI, brands can expand their perception of customer data, activate it more extensively, and be better informed by a deeper understanding. SIGNAL 2023 announcements include:

Twilio Launches CustomerAI Predictions and Voice Intelligence to Drive Deeper Understanding of Customers with Predictive AI and Insights

In today’s competitive environment, marketers need new ways to attract, convert, and retain high-value customers. AI and machine learning (ML) models can help anticipate and act on future customer behavior, but effective, complex models require real-time data and data science expertise. With CustomerAI Predictions², Twilio is putting the power of predictive AI at marketers’ fingertips. Without having to tap technical teams, marketers can now create hyper-targeted audiences out-of-the-box, trigger customer journeys, and personalize multichannel experiences based on a customer’s lifetime value (LTV), likelihood to purchase or churn, or any other event tracked in Segment. This is powered by unified, real-time data in Segment, critical to training high-quality AI models. Brands like Box are using Predictions to save time, optimize campaign performance, and unlock revenue opportunities.