How a Mini Food Creator, a Pepper Farming Duo, and Other Iowans Are Accelerating Their Businesses

NORTHAMPTON, MA / ACCESSWIRE / August 24, 2023 / Wells Fargo

You might have had soul food before - but you haven't had Karel Howell's. The Des Moines-based food YouTuber sears her petite pork chops to perfection on a four-inch stovetop. Rice, gravy, and a teeny-tiny biscuit adorn her palm-sized platter. It might only take Howell a few moments to eat this miniature meal, but she hopes you'll stick around to watch her cook the next compact culinary creation.

Her food might be small, but her dreams are big. "My biggest dream is to work with Disney or Pixar on a miniature movie," she said. "And I want to open a miniature restaurant. I've been telling people this for years now."

Taught by her chef father, Howell combined an early love of tiny toys with cooking, which eventually turned into a hobby and then a job. The former Chicago schoolteacher, with the help of her son, makes a few videos each week cooking petite dishes in her dining room.

"I get up at 4:30 in the morning and I start making short videos," Howell said. "It's work."

Finding ways to turn her nontraditional business into income brought Howell to the Drake University Business Clinic in Des Moines. And she's far from alone. The school's business accelerator has helped many budding and established entrepreneurs across Iowa take their often out-there ideas to the next level through rigorous group classes. Students are expected to develop their passion and walk out with a business plan, investor pitch deck, or commercial loan application.

"If a student has been through other [business] programs before, no one's ever challenged them on what their value proposition is," said Bill Adamowski, who heads the accelerator. "Starting a business is tough. … We basically address the top reasons that startups fail."

Adamowski knows the ups and downs of running a business, from launching an IPO on the New York Stock Exchange to joining the C-suite of large financial services companies. As Drake's executive director of entrepreneurship, innovation, and human-centered design, he shares this experience through the program. The work is possible in part due to a $1 million Wells Fargo grant supporting the Drake University Small Business Clinic and the Evelyn K. Davis Center, a Des Moines-based business and career development organization that often refers clients to Drake after they complete coaching through its Business Boot Camp.

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