Molson Coors Beverage Company Expands Partnership With ZOA Energy Through Increased Investment

Molson Coors Beverage Company ("MCBC" or "Molson Coors") (NYSE: TAP, TAP.A) has reached an agreement to expand its partnership with ZOA Energy, a leading energy drink brand co-founded by Dwayne “The Rock” Johnson, Dany Garcia, Dave Rienzi and John Shulman. Molson Coors will strengthen its investment in ZOA as it furthers a push that began in 2019 to expand beyond its beer roots by becoming a total beverage company.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230911884398/en/

(Photo: Business Wire)

With Molson Coors as a partner, ZOA will leverage the investment to increase media and marketing to drive incremental sales and expand distribution to international markets. Molson Coors will continue to be ZOA’s exclusive distribution partner and will assume a presence on its board as part of the agreement.

Molson Coors and ZOA first struck a partnership with the launch of the brand in 2021, and today, ZOA is available at more than 42,000 retail locations and more than 160,000 points of distribution across the U.S. and Canada.

“This investment is another meaningful step for Molson Coors and our transformation into a total-beverage company,” said Chief Commercial Officer, Michelle St. Jacques. “ZOA is an incredible brand in a growing category, so we’re fueling it with the right resources to scale and accelerate its results to become a bigger player in the energy space.”

The partnership comes on the heels of Molson Coors’ recent acquisition of Blue Run Spirits, which also complements the company’s Beyond Beer strategy as its portfolio expands to include an array of powerhouse brands in growing categories and new routes to market.

ZOA reported more than $100 million in sales in 2022 and 138% year-over-year growth. With Molson Coors’ expanded minority stake, ZOA will be positioned for further – and aggressive – growth across its retail and direct-to-consumer business. By way of Molson Coors’ expanded stake, ZOA plans to double its media investment in 2024.

“We founded ZOA Energy to deliver the best quality energy drink formulations to the marketplace. Through innovation and commitment, we’ve created a range of high-quality products that both fuel the daily lives of our customers and taste great,” said Dwayne “The Rock” Johnson. “With Molson Coors, a trusted partner that shares our passion for beverages, we can further deliver on that promise to an even wider audience.”