HEINEKEN appoints new President of the Europe Region

Amsterdam, 1 November 2023 - Heineken N.V. (HEINEKEN) today announces that Glenn Caton will succeed Soren Hagh as President Europe from 1 January 2024. Glenn joins HEINEKEN from Mondelez International, where he is currently Senior Vice President Global Commerce and was previously President for South-East Asia and President of Northern Europe. Glenn will join the Executive Team reporting to Dolf van den Brink, HEINEKEN’s CEO and Chairman of the Executive Board. Soren Hagh will leave HEINEKEN on 31 December 2023 to take up a new role which will be announced shortly.

Soren Hagh
Soren was appointed as Regional President for Europe and member of the Executive Team in March 2020. Over the last 3.5 years, as part of our EverGreen strategy, he has led the fundamental transformation of our European business, focusing on improving profitability and value creation by winning in premium, digitally transforming our route-to-consumer, and leveraging our scale advantage. He has led an end-to-end transformation of the regional supply chain network to step change productivity, increase asset utilisation, improve innovation rates and put us on the path to deliver our net-zero ambitions in the region. In parallel, his teams have focused on strengthening their premium portfolios and launching a next generation of premium brands that connect to Gen Y and Z. Soren has also led a bold transformation of our route-to-market in Horeca by launching the Eazle platform across the region and building it into the industry leading eB2B platform in Europe.

Soren joined HEINEKEN in 2013 as HEINEKEN’s Executive Director Global Marketing. In 2016 he was appointed Managing Director of HEINEKEN Italy, where he successfully led the premiumisation of HEINEKEN’s brand portfolio, drove innovation of local brands and accelerated the digitisation of the wholesale business. Prior to HEINEKEN, he held several senior management positions at LEGO, DIAGEO and L’Oréal.

Dolf van den Brink, CEO and Chairman of the Executive Board, commented: “I would like to express my gratitude to Soren for his significant contributions to HEINEKEN over the last ten years. Soren has driven our EverGreen transformation in Europe investing in our premium portfolio and driving innovation at scale, whilst also building a future-fit organisation by leveraging our supply chain network and digitally transforming our route-to-consumer. He has been a valuable member of the Executive Team and I wish him every success in his future ventures.”