Singing Machine and Stingray Unveil New Karaoke Gaming & Scoring Capabilities Targeting the Automotive Market

Stingray and Singing Machine partner to debut major new automotive capabilities at CES 2024

Fort Lauderdale, FL, Jan. 08, 2024 (GLOBE NEWSWIRE) -- The Singing Machine Company, Inc. (“Singing Machine”) (NASDAQ: MICS) – the worldwide leader in consumer karaoke products, today announced a major new milestone in its partnership with leading music, media and technology company Stingray (TSX: RAY.A, RAY.B), to launch the next-generation karaoke experience for use in the automotive space. Singing Machine will be debuting the automotive karaoke experience at the Consumer Electronics Show in Las Vegas from January 9-12, 2024 by appointment only.

As one of the world’s largest music technology companies, Singing Machine’s strategic partner Stingray announced a major innovation to its automotive karaoke app. The upgraded application now includes vocal scoring and gamification features on its entire 100,000+ karaoke song catalog. Singing Machine has partnered with Stingray to support the new features with a fully integrated in-car karaoke microphone with built-in pitch detection. The Singing Machine automotive microphone will also include unique vocal enhancements such as “live” pitch correction, vocal effects and anti-howling.

“We’re thrilled to expand and enhance our relationship with Stingray, our key strategic partner and second largest shareholder,” said Gary Atkinson, CEO of Singing Machine. “We view this as a compelling new growth opportunity for our team. The in-car karaoke segment is one of the fastest growing subsets of the karaoke industry today. We’re excited to be part of this break-through innovation to help unlock Stingray’s new gaming and scoring features through our microphone technology and real-time pitch detection.”

With the updated in-car karaoke system, passengers will enjoy real-time vocal scoring feedback that analyzes their voice and scores their performance with adaptive feedback and engaging visual cues. Passengers will also enjoy a fun, safe karaoke experience, powered by Stingray’s massive 100,000 song catalog which is browsable by title, artist, lyrics or genre, in more than 25 languages. With the Passenger App, karaoke fans can queue up to 100 songs and get synced lyrics on their connected mobile device when a car is in motion.