Lulus' First Bridal Boutique Opens Doors on Melrose Ave.

Lulu's Fashion Lounge Holdings, Inc. (“Lulus” or the “Company”) (Nasdaq: LVLU), the attainable luxury brand for women, today announced the opening of its first bridal boutique in Los Angeles, offering a novel approach to the bridal shopping journey – from engagement to honeymoon – and delivering an elevated, end-to-end wedding attire shopping experience for discerning brides. Open beginning February 1, the bridal boutique is located on the upper level of the Lulus on Melrose retail location and is a specialized space dedicated to all one’s bridal needs – from bridal gowns, bridesmaids dresses, bridal accessories, shoes and more. At launch, a curated selection of gowns will be available exclusively first at Lulus on Melrose.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240201174185/en/

Lulus Bridal Boutique at Lulus on Melrose - Los Angeles, CA (Photo: Business Wire)

“We know how important someone’s wedding day is to them and we’ve created an experience that invites brides and wedding parties to see first-hand the elegant construction and premium finishes of each of Lulus’ fashionable, yet attainably priced gowns,” said Crystal Landsem, Chief Executive Officer, Lulus. “Our aim is to make every woman feel beautiful, celebrated and as if she’s the most special version of herself for every momentous occasion, especially her wedding. At Lulus, brides won’t have to compromise – attaining that luxurious look without breaking their budgets isn’t a dream, it’s a reality.”

Lulus first introduced a dedicated bridal category in 2019 and has since dressed endless brides for all their important wedding-related moments. In recent years, the Company has experienced exponential growth in the bridal, bridesmaids and wedding guest categories, with the classic silhouettes of the “Awaken My Love White Long Sleeve Lace Maxi Dress,” and “Heavenly Hues White Maxi Dress” among its most popular wedding styles. The introduction of an appointment-only bridal boutique enables the brand to offer its customer-first online experience to brides in real life.

One Destination for Every Wedding Occasion

The Lulus on Melrose bridal boutique is an end-to-end wedding attire experience, showcasing a curated selection of bridal dresses, bridesmaids dresses, bridal accessories and shoes. Brides visiting the boutique will experience Lulus’ signature bridal concierge service in person, with “Book A Styling Session” appointments made online. During the appointment, customers will work directly with a bridal stylist who will deliver a white-gloved experience, guiding brides on sizing, fabrics, styling suggestions and special orders. Brides will be able to take their dresses home the same day or if ordered at the bridal boutique, will receive their dresses in a fraction of the time of traditional wedding dress orders.