Lulus Teams With Levi’s to Bring Even More Iconic Styles to Shoppers Everywhere in Lulus Loves

Levi’s Capsule

Lulu's Fashion Lounge Holdings, Inc. (“Lulus” or the “Company”) (Nasdaq: LVLU), the attainable luxury brand for women, today announced it has entered into an extended partnership with global denim leader Levi Strauss & Co. (LS&Co., NYSE: LEVI) to feature a curation of classic styles for Lulus customers to enjoy. Available online at lulus.com and in-store, Lulus Loves: Levi’s includes trucker jackets, jeans, cutoff shorts, jumpsuits, and more. Lulus Loves: Levi’s is part of Lulus focus on curated edits, which bring together compelling brands that intersect with Lulus core customers, providing them with more options to enhance their shopping experience and make Lulus their go-to shopping destination for all occasions.

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Lulus Loves: Levi's (Photo: Business Wire)

“At Lulus, our goal is to be a one-stop-shop for all of life’s most important moments - and there is nothing better than donning a Levi’s classic style to an event, date night or anything in-between,” said Laura Deady, Chief Merchandising Officer, Lulus. “Through the all-new Lulus Loves: Levi’s capsule, we’re able to highlight the essential role denim plays in a woman’s wardrobe, as well as how it serves as the perfect fashion statement for any occasion. The quality, versatility, and attainability of Levi’s are directly aligned with our brand, and we’re thrilled to be able to include what we anticipate to be highly-coveted offerings for shoppers to enjoy on Lulus.com.”

Lulus Loves: Levi’s celebrates the most timeless fabric – denim – with one of the most iconic brands to do it, Levi's. Offering classic Levi’s silhouettes alongside more trendy styles, these everyday denim staples are essential for rounding out the Lulus customer’s closet and pair perfectly with the large selection of Lulus separates. The Lulus Loves: Levi’s partnership underscores both brands’ dedication to timeless quality and enduring styles, creating a unique shopping experience for fans of Lulus and Levi’s alike.

URL to IRL

In addition to a dedicated experience on Lulus.com, Lulus will also host a denim customization event at its Lulus on Melrose store on May 18, which will feature the Levi’s Tailor Shop on site. From 11 a.m. - 4 p.m. PT, Lulus customers will be treated to complimentary chain stitch embroidery services with the purchase of Levi’s apparel, ensuring that each pair of jeans is not just a piece of clothing but a personalized statement of style.