National CineMedia Announces Gold House as Official Non-profit Partner of the 2024 Cannes Lions Young Lions Competition - Seite 2

This year NCM is further developing the Young Lions community and competition experience with increased programming and networking opportunities. The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, is now the Official Young Lions Jury Networking Partner. The partnership will integrate the IAB into the Cannes Lions experience and bring NCM and Young Lions jurors to the 2024 IAB NewFronts this spring for a conversation on creativity and digital content. In addition, all jurors will be invited to the IAB NewFronts Cocktail Reception co-sponsored by NCM on behalf of the Young Lions competition.

Initiative, an IPG Mediabrands agency, is also on board as an Official Young Lions Event Partner and will be hosting the TEAM USA Winners Announcement Party in April. Delta Air Lines was recently announced as the first ever Travel Sponsor for the Young Lions competition. Additionally, a new mentorship program featuring webinars from The Coca-Cola Company, Spotify, and Mother, among other leading agencies and brands, is now live for Young Lions community members, including all new 2024 registrants, jurors and sponsors.

“Two years ago, we committed to building out the Young Lions competition brand and experience. We recognized the power of NCM’s young, diverse Gen Z audience and how it aligns so perfectly with the next generation of creative leaders. Our goal has been to diversify and expand the ad industry’s involvement and deepen the value we provide to the robust and dynamic community of young creative professionals in the US,” shared Amy Tunick, Chief Marketing Officer at NCM. “We are thankful to our new and returning sponsors and partners from leading industry organizations, agencies and brands for joining NCM in this vision. The US is the largest market for the Cannes Lions International Festival of Creativity and together we will continue to grow.”

Last year, the Young Lions competition was reimagined by NCM to increase engagement, community and inclusivity for the young creatives participating – including its first ever campaign Represent! In support of the campaign effort, FCB New York and NCM’s in-house creative team Noovie Studios co-produced a 60-second ‘movie trailer’ style spot featuring Young Lions competitors, jurors, and TEAM USA. Once again, NCM will be displaying an in-cinema spot in its network of theaters across the country in June including AMC, Regal, Cinemark, and 37+ additional affiliates, helping to make the 2024 TEAM USA winners famous on the big screen before they compete in Cannes, France.