National CineMedia Announces Gold House as Official Non-profit Partner of the 2024 Cannes Lions Young Lions Competition

National CineMedia (NCM), the US Representative for the Cannes Lions International Festival of Creativity and the largest cinema advertising platform in the country, announces Gold House, the leading cultural ecosystem that unites, invests in, and champions Asian Pacific creators and companies, as the official non-profit partner for the 2024 US Young Lions competition.

Gold House is featured in the 2024 Young Lions competition brief which is available to young professionals born on or after June 21, 1993, who registered in one of the following categories: Digital, Film, Media, PR and Print. The winning teams will receive round-trip airfare and lodging to represent the country as TEAM USA at the live global competitions taking place at the Cannes Lions International Festival of Creativity, held in Cannes, France from June 17-21, 2024.

Participants will be tasked with crafting an innovative campaign that will propel Gold House's A100 List to new heights, with a special focus on captivating Gen Z audiences around this definitive honor and seminal award event, the Gold Gala. Gold House created the A100 to spotlight the Asian Pacific leaders who are at the forefront of culture — enabling greater socioeconomic opportunities for all. The A100 distills the most impactful contributions that Asian Pacific activists, creatives, business leaders, creators, fashion icons, journalists, athletes, and more have made on American society and beyond. Gold House is committed to implementing at least one competition team’s campaign idea to support their A100 marketing strategy this spring.

“The Asian Pacific community is the fastest-growing racial group in the United States, yet we have been vastly underrepresented and grossly misrepresented in mainstream media. Gold House created the A100 to directly combat this history of pernicious stereotypes and erasure from the cultural zeitgeist by showing the world the undeniably impactful brilliance and joy of our community. We’re honored to partner with NCM and the most creative young minds in the US Young Lions competition to expand the reach and influence of the A100,” said Rose Yan, Vice President of Marketing at Gold House.