Latch Unveils New Campaign, ‘Don’t Die, Get NOI,’ Amid Renewed Focus to Generate More Net Operating Income (NOI) for Multi-Family Buildings

Latch, Inc., soon to be rebranded to Door.com, today unveiled a new marketing campaign: “Don’t Die, Get NOI.” As part of the campaign, Latch launched a suite of new, affordable smart sensors and IoT products for apartment buildings to enable facilities managers to monitor their buildings from the Latch Manager app. The sensor suite provides an affordable option for building owners and operators to monitor everything from burst pipes to doors left open, and also includes smart thermostats and light switches, as well as temperature, humidity, and motion sensors. All of the sensors work alongside the current suite of Latch locks and access control solutions to help Latch customers generate more NOI.

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Latch today unveiled a new marketing campaign: “Don’t Die, Get NOI.” (Photo: Business Wire)

“Our vision is to deliver affordable and easy-to-use products and services that generate NOI for our customers. In the end, what makes technology ‘cool’ is when it can bring a beneficial impact to its users,” said Jamie Siminoff, Chief Doorman. “The costs of monitoring buildings and repairing damage from leaks or other avoidable events are NOI killers for multi-family buildings of all sizes. Without visibility over their properties, it is almost impossible for a building owner to prevent damage and maintain the best experience for residents at a reasonable cost. Until now, sensors and smart devices for multi-unit buildings have largely been cost prohibitive and hard to deploy. We’re excited to bring an accessible, easy to self-install solution to market as we help our customers fulfill our mantra: ‘Don’t Die, Get NOI.’”

The first devices launching today at Latch.com include the Latch Leak Detector ($15), Latch Lasso ($17.50), and Latch Field Station ($15). The Leak Detector and Lasso connect to Latch’s Field Station, which offers up to a quarter mile of coverage and easy installation, meaning building owners no longer need complex and expensive infrastructure to monitor residential units or upgrade them with smart IoT features. With a five-year battery life, the Leak Detector and Lasso, which comes with a water sensing cord for even more coverage area, monitor for water leaks to prevent damage. The new products are expected to begin shipping in Q2, with additional sensors and devices expected to launch later this year.