TELUS International and Local Measure Announce Partnership to Elevate GenAI-Fueled CX with Engage Platform Integration

TELUS International (NYSE and TSX: TIXT), a leading digital customer experience (CX) innovator that designs, builds and delivers next-generation solutions, including artificial intelligence (AI) and content moderation, for global and disruptive brands, today announced a strategic partnership with Local Measure, a global tech company pioneering the future of customer service technology. The partnership serves to design, build and deliver more intuitive, personalized, secure and scalable customer experiences on Amazon Connect.

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“As we progress our focused efforts to establish TELUS International as the AI-fueled CX partner of choice, our team continues to execute upon our successful growth strategy by building homegrown tech platforms and solutions, acquiring complementary capabilities and skills, and establishing partnerships with innovative and emerging tech companies to benefit from their niche expertise and increase our speed to market with high-demand, competitive offerings to better serve our clients,” said Tobias Dengel, President, WillowTree, a TELUS International Company. “Our partnership with Local Measure and the addition of its Engage platform to our robust Fuel iX suite underscores our commitment to providing clients with more choices and greater flexibility in how they design, build, deliver and transform dynamic end-to-end CX experiences in order to maintain a competitive edge.”

Local Measure's Engage platform leverages the power of AWS, Amazon Bedrock and GenAI, and seamlessly integrates with Amazon Connect. It combines voice and digital communication channels and offers advanced features that significantly increase efficiency including automatic message drafting, automatic form filling, next-best-action recommendations, chatbots, skills-based routing, and real-time translation. Engage supports voice, and asynchronous messaging via email, Facebook Messenger, WhatsApp, LINE, and direct messaging on Instagram. Its human-centric design and single-pane-of-glass view enhance team productivity while delivering personalized customer service interactions. Moreover, Engage generates valuable insights and actionable business intelligence, safeguarding customer data throughout the process.