HP Unveils Program Enhancements for Partners including New AI MasterClass Training & Certification

Channel partners gain access to industry's first role-based AI training and certification program, plus growth opportunity in AI Data Science

News Highlights

• HP launches an industry-first with new Future Ready AI MasterClass, powered by HP University
• Unveils new partner benefits including Growth Play for AI Data Science
• Evolves membership track through simplified architecture
• Expands sustainability initiative, Amplify Impact, to Distribution Partners and nearly 50 countries

LAS VEGAS, March 06, 2024 (GLOBE NEWSWIRE) -- Today at the Amplify Partner Conference, HP Inc. (NYSE: HPQ) announced new groundbreaking benefits aimed at accelerating partner growth through the Amplify Partner Program. New benefits include the industry’s first role-based artificial intelligence (AI) partner training and certification program, together with a new Growth Play opportunity, tailored for AI Data Science. Powered by HP’s broad portfolio of >100 AI-enabled solutions and the company’s Future Ready strategy, HP is unlocking new opportunities alongside partners to support long-term sustained growth.

“HP’s Amplify Partner program stands out as an industry-leading partner program – the only channel program in the industry to go beyond performance-based models – encompassing capabilities, collaboration and unrivaled performance,” said Kobi Elbaz, SVP and General Manager, Global Channel, Sales Innovation and Operations at HP. “Partners are essential to unlocking growth opportunities and serving customers and we aim to provide the right program, the right training, and the right growth opportunities and benefits to make it easier to sell our world-class products and services. Together we have the Future Ready portfolio, operations, and partners to win.”

Industry’s First Role-Based AI Partner Training & Certification Program

AI is rapidly unlocking new market expansion and operational possibilities for HP and partners, accelerating partner execution, and optimizing customer experiences. For the full potential of AI to be realized, users and participants of AI technology must have confidence in its integrity, by working with a trusted vendor.

Launching May 1, 2024, HP’s Future Ready AI MasterClass, powered by HP University, will be comprehensive in scope covering a range of topics designed to equip partners with the knowledge they need to educate and advise customers on the right AI products and solutions to meet their needs. HP is working with NVIDIA to develop the initial series of advanced training modules. Subsequent releases, involving further Alliance Partners, aim to consistently augment the expertise and capabilities of HP Amplify partners, enabling them to stay ahead in the swiftly changing AI landscape.