HP Unveils Program Enhancements for Partners including New AI MasterClass Training & Certification - Seite 2

“Designers, engineers, and creatives need the latest tools and capabilities to harness the potential of AI for their everyday workflows,” said Bob Pette, Vice President of Enterprise Platforms at NVIDIA. “Our work with HP will help empower their partners to utilize HP products and solutions, powered by NVIDIA, to cater to customer AI needs across the entire channel ecosystem.”

“With HP, we feel prepared for the future; their commitment to innovation and their unwavering support gives us the confidence to face any challenge that comes our way,” said Alessandro Cattani, Chief Executive Officer, Esprinet Group. “Our trust in HP is steadfast – they've proven to be a reliable partner that's dedicated to our success.”

Amplify Growth Plays

Starting in May 2024, all HP Amplify Commercial Partners will have access to Amplify Growth Plays, a new program built around HP’s growth categories. Combined with unique tools, advanced capabilities and compensation elements, Growth Plays rewards participants with tailored benefits to drive incremental partner profitability.

Based on valuable insights and feedback from its global ¹ partner community, HP continues to enhance capabilities within the Amplify program. Today, HP introduced its latest Growth Play focused on AI Data Science designed to reward eligible partners with tailored benefits for investing in strategic focus areas beyond specializations. Additional Amplify Growth Plays launching May 1, 2024, include Digital Services, Video Collaboration, and Active Care Services.

Simplifying the HP Amplify Partner Program

To increase access to HP’s expanded product and service portfolio, HP is simplifying the Amplify partner membership architecture. Beginning May 1, 2024, Amplify members will benefit from HP’s new tailored approach to meet unique customer demands, driven by a consistent framework and two-track structure: Synergy and Power.

As part of the Power partner track, HP is also introducing new distinctions for enrolled partners: Power Elite and Global Power Elite. This structure rewards partners who operate on a large scale and deliver significant revenue and capabilities. 

“Our partnership with HP has sparked innovation for our customers and helped tackle key challenges,” said Konstantin Ebert, Chief Operating Officer, Bechtle AG. “Initiatives like Fast Lane, improving operational efficiency, and More for More, offering increased compensation, demonstrate HP's commitment to ongoing channel growth. These efforts showcase HP's dedication to its partners, and we look forward to the future opportunities that lie ahead.”