EQS-News

FRAISA SA strengthens digital presence with new Intershop-based webshop

EQS-News: Intershop Communications AG / Key word(s): Miscellaneous FRAISA SA strengthens digital presence with new Intershop-based webshop 07.03.2024 / 10:46 CET/CEST The issuer is solely responsible for the content of this announcement. Milestone on the path to digital transformation New webshop with improved product search via catalog structure, filtering and text search Implementation of the project by long-term Intershop partner Experts in Motion Jena (GER) / Bellach (CH), March 7, 2024 – FRAISA SA, based in Bellach (CH), produces high-performance tools for metalworking and is one of the leading manufacturers in the machining industry. The internationally active company has established its new webshop based on the Intershop Commerce Platform and thus taken a significant step on the path to digital transformation.

The replacement of the existing shop system with a modern, future-oriented and expandable platform marks a milestone on FRAISA's e-commerce roadmap and responds to the general shift towards more digital order processing. The customers of the Swiss family business expect quick and easy processing via a wide range of channels, "plug and play" when using the tools and rapid technical support through digital tools or personal advice.

“In order to meet the expectations of FRAISA customers, we have implemented a new webshop that incorporates the functions of the previous shop system. In addition, the new shop was supplemented with an improved product search via catalog structure, filtering and text search. Redundant data pools have been eliminated and replaced by a more up-to-date and precise presentation of product data. Furthermore, the new webshop has a simple and self-explanatory user interface,” says Benjamin Rost, CEO of Experts in Motion AG.

Rolf Bücheli, Head of Services and authorized signatory at FRAISA SA, comments: “We are very satisfied with the results of the project. Above all, it was important for us to create a functionally simple, easy-to-understand and visually appealing solution that enables quick and easy ordering. Thanks to the outstanding collaboration with Experts in Motion and Intershop's innovative technology, we have succeeded in achieving this.“