Tide Partners with Electrolux, GE Appliances and Samsung to Announce the First Tide Cold Certified Washing Machines - Seite 2

Experts from Tide worked together with counterparts at Electrolux, GE Appliances and Samsung to identify washing machine features that make the choice to wash in cold easy when laundry is most top-of-mind: at the washing machine. The resulting Tide Cold Certified washing machines have at least one of the three following options that enhance the machine’s ability to wash in cold:

• Cold water feature: A physical component that strengthens the machine’s ability to wash in cold water with Tide.
• Custom cold cycle: A new wash cycle developed to provide great wash performance when using cold water in combination with Tide.
• Cold water wash setting: A button or other setting that defaults to most cycles to using cold water, so the consumer doesn’t have to remember to turn the setting to cold.

To be Tide Cold Certified, Tide scientists must also validate that the cold feature on the machine improves the cold wash performance with Tide compared to washing in cold without Tide. This initiative can further advance Tide’s Ambition of turning three out of four loads of laundry to cold water washing in the U.S. and Canada by 2030.

“At Electrolux Group, we are proud to be part of the collective effort to raise awareness of the many benefits of washing in cold with Tide, such as reduced energy costs, fewer carbon emissions and increased clothing longevity, all while effectively eliminating those hard-to-remove stains,” said CEO of Electrolux Group North America Ricardo Cons. “The powerful combination of our highly efficient front load washing machines, coupled with being Tide Cold Certified, affirms we are providing innovative technology that not only delivers an exceptional consumer experience but ensures all have the opportunity to make sustainable, impactful and cost-effective choices in their home.”

“We are passionate about joining Tide on its mission to empower consumers to turn to cold water washing, as we believe that adopting this simple eco-habit can have a major impact on both the consumer and our environment,” said Peter Pepe, VP of Clothes Care for GE Appliances. “That’s why we continue to deliver leading innovation designed to optimize wash performance in cold water, so it’s easier than ever for consumers. We are proud to recognize these products as Tide Cold Certified, from our new top load washer line-up engineered to wash in cold water to dedicated cold wash cycles on our front load washers.”