Tide Partners with Electrolux, GE Appliances and Samsung to Announce the First Tide Cold Certified Washing Machines - Seite 3

“Sustainability is a key area of focus at Samsung. We are excited to partner with industry leaders like P&G to develop new technologies that can provide real benefits for our consumers,” said Moohyung Lee, EVP and Head of the Customer Experience Team for the Digital Appliances (DA) Business at Samsung Electronics. “The Tide Cold Certified feature that combines key elements of Samsung’s hardware and software technology together with Tide’s unique formulation will provide our consumers with a great cold wash experience on select Samsung washers.”

To learn more about Tide Cold Certified washing machines, visit tidecoldcertified.com/about.

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1	Consumers’ number one trusted laundry detergent brand in Reader’s Digest Trusted Brand survey
2	Based on average American household electricity consumption, as reported by the U.S. Energy Information Administration

About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always, Ambi Pur, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Fairy, Febreze, Gain, Gillette, Head & Shoulders, Lenor, Olay, Oral-B, Pampers, Pantene, SK-II, Tide, Vicks, and Whisper. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

About Electrolux Group
Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets every year. In 2023, Electrolux North America had sales of $4.6 billion and employed more than 10,000 people. For more information go to www.electroluxgroup.com.