Success Stories: How Perfect Corp.'s Technology Has Helped Drive Growth For Companies Across The Global Beauty, Skin, and Fashion Sectors

NEW TAIPEI CITY, TAIWAN / ACCESSWIRE / March 13, 2024 / Perfect Corp. (NYSE:PERF) is advancing technology innovation in the beauty and fashion industries, offering AI and AR solutions that it reports have significantly impacted businesses across various sectors. It says its technology has proven to be a game-changer for companies ranging from luxury beauty, fashion brands and skincare clinics to hair care brands and major film studios, driving growth and enhancing customer engagement.

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Industry-Wide Impact

The transformative power of advanced AI and AR technologies in the beauty industry is not limited to a single sector or application. These innovations have made significant strides in areas ranging from medical aesthetics to retail and entertainment. In medical aesthetics, AI skin analysis tools have led to an upsurge in patient visits and enhanced treatment experiences. Retailers leveraging virtual try-on technologies report increases in customer engagement and sales, showcasing the tech's ability to revolutionize the online shopping experience. Similarly, the film industry has seen a notable impact, with AR applications contributing to the promotional success of major cinematic releases. These diverse applications underscore the far-reaching influence of AI and AR technologies in reshaping various business landscapes - and companies like Perfect Corp. have several success stories to share as examples of the transformative nature of this technology for businesses and individuals.

Hair Color With Aveda

Aveda is a pioneer in natural and organic beauty products, particularly in hair color, and took a significant leap in enhancing its online customer engagement with Perfect Corp's technology. Aveda introduced an augmented reality (AR) virtual color try-on experience on its website. This feature combines AI and AR technology to offer customers a realistic preview of different hair colors, thereby encouraging them to visit Aveda's partner salons. After implementing this feature, Aveda saw a 220% increase in website traffic to the try-on tool, a significant uptick in traffic to its salon locator, 112% higher dwell time on its website and a boost to the average order value. Perfect Corp's technology was instrumental in bridging the gap between concept and reality that directly boosted Aveda's business through an engaging and realistic hair color experience.