Success Stories: How Perfect Corp.'s Technology Has Helped Drive Growth For Companies Across The Global Beauty, Skin, and Fashion Sectors - Seite 2

Skin Analysis With Valmont

Perfect Corp. has joined forces with the renowned skincare brand Valmont to enhance the online shopping experience for skincare products. The collaboration introduced V-FIRM, a series of expert treatments aimed at enhancing skin volume and firmness. The AI solution delivers a precise skin analysis by evaluating various skin metrics, including firmness, wrinkles, radiance, fatigue and hydration, to provide users with a personalized skin score and a tailored Valmont skincare routine. Fabienne Le Tadic, Valmont Group's Chief Strategy Officer, and Alice Chang, Founder and CEO of Perfect Corp, have both emphasized the AI skin analysis solution's role in providing adequate and customized recommendations and meeting the growing demand for unique online shopping experiences for Valmont customers across more than 50 countries.

AI Hairstyle Virtual Try-On With TRESemmé

The hair care company TRESemmé has also embraced Perfect Corp's technology to enhance customer experience. Its brand is known for its diverse range of hair care products catering to a variety of needs, so it has incorporated an AI-powered virtual try-on tool on its website. This feature allows users to experiment with different hairstyles, enabling them to envision and try different salon-quality styles virtually. It also gives tutorials and personalized product recommendations to show consumers how to do the hairstyle at home easily. This integration enriches the online shopping experience while aligning with the company's broader efforts to empower consumers and support diversity and inclusion in the beauty industry. In short, the AI hairstyle virtual try-on exemplifies a fusion of technology and hair care expertise to better meet evolving consumer needs through an interactive and engaging tool.

Paramount Pictures And 'Top Gun: Maverick'

This sweeping industry-wide impact is also illustrated in the entertainment industry, where innovative AR solutions have opened new doors for film marketing. A prime example of this is how Paramount Global's use of Perfect Corp.'s technology for 'Top Gun: Maverick' exemplified the innovative use of AR in film marketing. The campaign allowed fans to engage with the movie through virtual try-ons of aviator sunglasses and flight helmets, creating a unique, immersive experience. This digital engagement contributed significantly to the movie's marketing strategy, helping it become the highest-grossing domestic release of 2022 and generating more than 704 million global media impressions. The success of this partnership highlights the potential of AR in enhancing the promotional strategies for major film releases.