Mondelēz International Releases Fifth Annual State of Snacking Report

Global Consumers Continue to Prioritize Snacking

• Snacking preferred over traditional mealtime for the fifth consecutive year
• Despite global economic challenges, consumers continue budgeting for their
  favorite snacks
• Consumers report a greater emphasis on snacking for perceived health and
  well-being benefits
• Consumers are choosing brands that align with their values, increasingly focused
  on snacks with sustainability credentials

CHICAGO, March 14, 2024 (GLOBE NEWSWIRE) -- Mondelēz International, Inc. (Nasdaq: MDLZ) today announced the launch of the fifth annual State of Snacking report, a global consumer trends study examining annual insights on how consumers make snacking decisions. This year’s report reveals that amidst ongoing global economic uncertainty, consumers continue to prioritize, purchase and prefer snacks.

Developed in partnership with The Harris Poll, this report was initially launched five years ago in support of Mondelēz International’s mission to lead the future of snacking. The past half-decade of tracking attitudes and behaviors among thousands of consumers across 12 countries has shown a consistent trendline of consumers demonstrating a preference for snacks over meals.

This year, Mondelēz is also rolling out a standalone, complementary State of Snacking: Future Trends report showcasing longer-term consumer macro trends shaping the future of snacking. These macro trends include: shifting demographic landscape, increasingly fluid lifestyles, people and planet impact imperative, health and well-being ubiquity, and resurgence of experience economy. These macro trends provide additional context on changing behaviors from a big-picture perspective, further exploring how the snacking world may evolve in the future.

This year’s State of Snacking findings reveal that snacking behaviors continue to grow, including notable growth in mindful snacking, with the chocolate category in particular closely associated with joy. Consumers are snacking:

• Consistently: snack spending remains unchanged with two-thirds (66%) of consumers agreeing they have not made significant changes to their spend on snacks, despite being more conscious of price.
• Mindfully: 85% of consumers report they regularly savor a snack’s taste, flavor, and texture while eating; 78% say they appreciate snacks more when consumed mindfully.
• Adventurously: consumers surveyed are leveraging social media (62%) and searching for novelty, with six in 10 considering themselves “snack adventurers” who like to try new snacks.
• Purposefully: over two-thirds of global consumers agree they often choose brands that align with their values, fueling a rising appetite for snacks with sustainability benefits.

“The trend lines of the past half-decade of our State of Snacking report reinforce that despite a continued dynamic environment and changing preferences, snacking remains an integral pillar in the lives of global consumers,” said Dirk Van de Put, Chairman and CEO of Mondelēz International. “As a more intentional consumer evolves, embracing mindful snacking, we continue to help empower them with choices across our brands as we aim to become a global snack leader.”