Mondelēz International Releases Fifth Annual State of Snacking Report

Global Consumers Continue to Prioritize Snacking - Seite 2

The survey demonstrates the growing consumer desire for snacks that offer both satisfaction and alignment with personal and environmental values. Consumers rely on snacks for perceived benefits such as to boost energy (75%), improve mood (74%), and align with fitness goals (70%). Additionally, 63% of consumers surveyed seek snacks that work to minimize their environmental impact.

Mondelēz International continues to lead the snacking industry in adapting to these evolving consumer preferences and working to ensure that every snack provides an opportunity for connection and mindfulness while prioritizing consumer desires.

Additional findings from the 2023 State of Snacking report and State of Snacking: Future Trends report, available for download at https://www.mondelezinternational.com/stateofsnacking/, include:

• The Evolving Snacking Mindset
  • Snacking remains a preferred eating habit, with 88% of consumers reporting that they indulge in snacks daily.
  • Six in 10 agree that they prefer many small meals throughout the day, as opposed to a few large ones.
• Mindful Snacking
  • Portion control is increasingly important, with 67% of consumers saying they seek portion-controlled snacks.
  • Seven in 10 agree they would rather have a smaller portion of an indulgent snack than a bigger portion of a low fat/sugar alternative version.
  • 72% surveyed fear a “world without chocolate would be a world without joy,” a feeling that is consistent across generation and region.
• Snack Curation
  • Social media plays a crucial role in snack discovery, with over half of the consumers surveyed expressing interest in an “instant buy” option for snacks found online.
  • 74% report that the novelty of the flavor and texture combination are important to them when choosing a snack.
  • 56% discover new snacks on social media, and these numbers are even higher among young generations.
• Snacking with Purpose
  • 63% of consumers surveyed seek snacks that work to minimize their environmental impact with actions such as using carbon offsets, prioritizing local ingredients, and optimizing supply chains to promote sustainability.
  • 74% report that they often recycle their snack packaging – up three percentage points from last year – a statistically significant increase.
  • Millennials are most likely to say they prioritize snacks that have less plastic packaging to begin with (71%).