Adobe Announces Generative AI Solutions to Jumpstart Content Supply Chain for Enterprises - Seite 2

“Pfizer has delivered medical breakthroughs for over 175 years, and digital and AI innovation is powering our ability to provide ever more relevant content about our life-saving medicines and vaccines to patients and physicians when and how they need it,” said Lidia Fonseca, chief digital and technology officer, Pfizer. “Through our partnership with Adobe, we are transforming our content supply chain, helping our teams create better, faster and more personalized information.”

New Workflow and Planning Capabilities

• Adobe Workfront Planning: A major release in Workfront will provide every user a unified view into all activities across the marketing lifecycle, through highly visual marketing campaign calendars and dynamic briefs. This new planning module connects records from every marketing campaign such as assets, timelines, project status and performance metrics to ensure organizations plan strategically and accelerate campaign delivery.
• Workfront and Frame.io: A natively integrated review and approval workflow will streamline collaboration between cross-functional teams. Any time a marketer creates a project in Workfront, a parallel project is automatically created in Frame.io (where creatives share content and track feedback). Any comments and assets shared will instantly be visible across both applications.

New Creation and Production Capabilities

• New Firefly Capabilities: Adobe Firefly Services and Custom Models fundamentally change how brands create and produce content to deliver personalization at scale. Custom Models enable enterprises to further train and customize Firefly based on their own assets, from products to characters to campaign and brand styles. Firefly Services are a collection of generation and editing APIs that can be embedded into any workflow and power the creation of hundreds of localized or personalized asset variations.
• New capabilities in Creative Cloud for Enterprise: With Object Composites, creative teams can seamlessly blend products and objects into a variety of high-quality generative scenes, inclusive of tones, colors, lighting and textures—all in seconds. And with Style Kits, teams can create and share style templates to save and reuse Firefly prompts, reference assets and presets.
• Adobe Express for Enterprise empowers marketers to self-serve in creating and editing on-brand content with speed and ease. With brand style controls and templates, creative teams can set color, font usage and lock elements such as images to ensure non-creative teams stay on brand.

New Asset Management Capabilities