Beyond Meat Unveils New and Expanded Line of Beyond Crumbles, Now Certified by the American Heart Association’s Heart-Check Program and the American Diabetes Association’s Better Choices for Life Program

EL SEGUNDO, Calif., March 28, 2024 (GLOBE NEWSWIRE) -- Beyond Meat, Inc. (NASDAQ: BYND), a leader in plant-based meat, today announced a newly renovated and expanded line of Beyond Crumbles rolling out now in the freezer aisle at grocery stores across the U.S. The next generation of the company’s plant-based crumbles will be available in three craveable flavors and have a good source of protein, are low in saturated fat, and meet the rigorous nutrition criteria of the American Heart Association’s distinguished Heart-Check Food Certification Program and the American Diabetes Association’s Better Choices for Life Program.

Beyond Crumbles are juicy, bite-sized crumbles that go from frozen to finished in just a few minutes for a delicious and healthy protein option at breakfast, lunch or dinner. Made with clean and simple plant-based ingredients, Beyond Crumbles have 12g of protein per serving with less than 1g of saturated fat and no cholesterol – nutritionals that make it a heart-healthy¹ food. These new plant-based crumbles will be available in three versatile flavors, Beyond Beef Crumbles Original, Beyond Beef Crumbles Feisty, and the newest flavor, Beyond Sausage Crumbles Italian-Style, which will be available this summer. Convenient and easy to prepare, simply sauté the crumbles for four minutes in a skillet before adding them to your favorite dish or sauce. From a Feisty Cauliflower Fundido and rich Sweet Potato Chili to a hearty Mushroom Bolognese, the crumbles are endlessly customizable to fit any recipe.

“We continue to innovate across our product lines to deliver delicious taste and health benefits alike. For consumers who love the taste and versatility of beef, but want to reduce saturated fat and cholesterol in their diet, Beyond Crumbles offer a convenient, healthy protein for the center of the plate. Beyond Crumbles’ strong nutritional profile, coupled with its simple and clean ingredient list, earned the product certification by the American Heart Association’s Heart-Check program and the American Diabetes Association’s Better Choices for Life program,” said Beyond Meat Founder and CEO Ethan Brown.

As part of Beyond Meat’s commitment to innovating for human health, this announcement follows Beyond Steak’s earlier certifications by the American Heart Association and the American Diabetes Association. Additionally, the company recently announced its new Beyond IV platform, the fourth generation of the Beyond Burger and Beyond Beef, with significant advancements across taste, health and clean label. The new Beyond IV products, which will launch at grocery stores across the U.S. this spring, are the result of a multi-year research effort that included working with leading medical and nutrition experts to meet the standards of top health organizations.