Beyond Meat Unveils New and Expanded Line of Beyond Crumbles, Now Certified by the American Heart Association’s Heart-Check Program and the American Diabetes Association’s Better Choices for Life Program - Seite 2

Behind the Heart-Check Mark’s Scientific Nutrition Requirements
The Heart-Check Mark is part of the American Heart Association’s mission to fight heart disease and stroke, with cardiovascular disease as the leading cause of death in the U.S.² The American Heart Association’s Heart Check Food Certification program provides consumers with an easy and reliable system for identifying healthier foods when reading nutrition labels. When consumers see the Heart-Check Mark, they instantly know the food has been certified to meet the nutritional requirements of the American Heart Association, including being low in saturated fat and sodium, and having over 10% of the Daily Value of essential nutrients.

ADA’s Better Choices for Life Program
With 1.2 million Americans diagnosed with diabetes every year, the Better Choices for Life Program uses the American Diabetes Association’s evidence-based guidelines to help consumers make informed choices about the foods they purchase. Nutrition is an important component of diabetes treatment and prevention. Consuming adequate protein is essential for those with and without diabetes, and according to the American Diabetes Association, plant-based proteins provide quality protein, healthy fats, and fiber.

Advancing Research on the Health Benefits of Plant-Based Meat
Beyond Meat is proud to support scientific and evidence-based research on the health implications of shifting from animal-based meat to plant-based meat. For example, in the SWAP-MEAT study, which was published in The American Journal of Clinical Nutrition, researchers reported the positive impacts of replacing animal-based meat with Beyond Meat’s plant-based meat over an eight-week period, including the improvement of several cardiovascular disease risk factors, such as LDL cholesterol levels and TMAO. Beyond Meat continues to support ongoing studies at the Plant-Based Diet Initiative at Stanford University School of Medicine and also has a multi-year agreement with the American Cancer Society to advance research on plant-based meat and cancer prevention.

Consumers can find the new Beyond Crumbles by looking for the yellow “new” bar across the top of the package. The Beyond Beef Crumbles are rolling out now in the freezer aisle at grocery stores nationwide, and the new sausage flavor will be available this summer. For more info, visit the Beyond Meat website and store locator.

About Beyond Meat
Beyond Meat, Inc. (NASDAQ: BYND) is a leading plant-based meat company offering a portfolio of revolutionary plant-based meats made from simple ingredients without GMOs, no added hormones or antibiotics, and 0 mg of cholesterol per serving. Founded in 2009, Beyond Meat products are designed to have the same taste and texture as animal-based meat while being better for people and the planet. Beyond Meat’s brand promise, Eat What You Love, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal-based meat to plant-based protein, we can positively impact four growing global issues: human health, climate change, constraints on natural resources and animal welfare. Visit www.BeyondMeat.com and follow @BeyondMeat on Facebook, Instagram, Twitter and TikTok.