How We Can Strengthen Vaccination Programs and Build Vaccine Confidence Together - Seite 2

Saah emphasized Merck's commitment to addressing vaccine hesitancy (the reluctance or refusal to vaccinate despite the availability of vaccines) and building confidence at local, national and global levels.

"By understanding the knowledge gaps and prioritizing strategies that strengthen how we communicate…we can potentially combat vaccine hesitancy, improve vaccine confidence and make a difference in global public health."

- Alfred Saah, M.D.
Executive director of scientific affairs, Merck

Despite the well-documented benefits of vaccines, hesitancy is a longstanding public health issue that can result in under-vaccination and global disease outbreaks. The reasons behind vaccine hesitancy are often connected to the 3Cs Model, defined by a World Health Organization strategic advisory group:

• Complacency: The perception that vaccine-preventable diseases pose little risk to individuals.
• Convenience: The degree to which vaccination services are accessible.
• Confidence: The degree to which an individual believes vaccines work, are safe and effective and are part of a trustworthy public health and medical system.

Saah shared some of Merck's efforts to improve vaccine confidence, which include:

• Working with collaborators to reach the global population and engage communities through mediums that resonate, such as social media, and through messages that can be delivered by trusted community members.
• Building capabilities for colleagues in local markets to better understand the strengths and vulnerabilities of vaccination programs on a global and national scale.

Continuing to improve vaccine access

Despite the challenges ahead, both Saah and Otoo are optimistic about the future.

"Combating vaccine hesitancy is not an easy feat and has been a challenge our global society has faced for centuries," wrote Saah. "However, these challenges bring new opportunities to improve our approach and be better advocates for ourselves, our families and our communities."

"By going where the need exists and continuing to invest in innovative, strategic and diverse collaborations, I'm confident we'll find new ways to solve complex public health problems."

- Drew Otoo

Learn more about how collaborations can help yield stronger vaccination programs.

View original content here.

Foto: Accesswire

View additional multimedia and more ESG storytelling from Merck & Co., Inc. on 3blmedia.com.

Contact Info:
Spokesperson: Merck & Co., Inc.
Website: https://www.3blmedia.com/profiles/merck-co-inc
Email: [e-mail]

SOURCE: Merck & Co., Inc.

View the original press release on accesswire.com


The Merck & Co Stock at the time of publication of the news with a raise of +0,82 % to 122,8EUR on Tradegate stock exchange (28. März 2024, 14:15 Uhr).

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