Maybacks Global Signs Agreements with World's Largest Digital Ad Agencies

SOMERVILLE, N.J., April 04, 2024 (GLOBE NEWSWIRE) -- via IBN -- Maybacks Global Entertainment https://www.maybacksglobal.com/ a wholly owned subsidiary of Authentic Holdings, Inc., (OTC PINK: AHRO) has signed ad representation agreements with some of the of the world's largest digital ad agencies. Agencies like ORKA Ads, https://orka.tv/orka-ads/advertisers/ , Smarty Ads https://smartyads.com/ , Boldwin Media https://bold-win.com/ Pilot X https://pilotx.tv/ and Ads Intelligence https://adsintelligence.marketing/ will all be marketing our VAST TAGS ads program.

A VAST TAG is a form of adverstising which is a script that allows video players and ad servers to communicate with each other. VAST stands for Video Ad Serving Template. An insert ad is a separate advertisement that is placed in a publication, such as a magazine or newspaper.

Maybacks Global derives its revenue from two different types of ad revenue. The first source comes from what are known as insert ads. Insert ads run on scheduled programming platforms. We have 56 channels with proprietary content. To date we have only marketed one of our 56 channels to advertisers. That channel known as "COMFY TV" has an agreement with Worldlink Media to market "insert ads" for that one channel. We are now going to begin metric testing of the other 55 other channels so we can start monetizing them. Once we complete the testing we will more than likely look for a "bulk buyer" to buy-out our entire ad inventory of over 7,000,000 ad spots. 

Our second source of ad revenue and most important source will come from VAST TAGs. Vast Tags are scripts that allow video players and ad servers to communicate with each other. VAST stands for Video Ad Serving Template and unlike insert ads that run scheduled will run randomly across all 56 channels on our streaming platform. 

https://clearcode.cc/blog/tv-advertising-explained/

https://headerbidding.co/vast-tag/

Data projections for video ads or Vast Tags show that industry spending is poised to reach $229.80 billion in 2027 and Maybacks and our iDreamCTV is on its way in grabbing a portion of the hypergrowth trend for video ads. Our point of distinction is the fact that we own all of our content unlike many networks that license their content which is an asset that took many years for the team at Maybacks to build.