Forrester Announces 2024 B2B Return On Integration Honorees And Program Of The Year Award Winners For North America

Forrester (Nasdaq: FORR) will recognize Verizon Business, DDI, and ADP as the 2024 recipients of its B2B Return On Integration (ROI) Honors at B2B Summit North America, taking place May 5–8, 2024, in Austin, Texas. These organizations will be recognized for delivering impactful customer experiences (CX) and driving company performance through cross-functional alignment across marketing, sales, and product. Forrester will also honor this year’s B2B Program Of The Year (POY) Award winners for implementing customer-focused strategies within specific marketing, sales, and product functions.

B2B Summit North America is the leading event for B2B marketing, sales, and product leaders to explore new research, frameworks, and best practices to build their growth agenda and accelerate business outcomes through data, insights, and emerging technologies. At this year’s B2B Summit, award winners will outline how they have enhanced operational efficiency, grown revenue, and launched initiatives that maximize customer value.

Forrester’s 2024 B2B ROI Honors winners include:

• Verizon Business, one of the world’s leading telecom companies, co-created an AI-backed selling and real-time marketing ecosystem to optimize sales flows. In this keynote session, learn how Verizon Business’ cross-functional initiative has increased sellers’ productivity, enhanced marketing loyalty and growth program agility, and improved the company’s win and attach rates.

“Incorporating emerging technologies to optimize sales and marketing processes for our B2B products and solutions enabled Verizon Business to deliver a better experience for our customers while driving productivity for our marketers and sellers,” said Nitin Ahuja, Senior Director of Technology Strategy at Verizon Business. “Working with advanced technology providers, we co-created an innovative sales and marketing ecosystem that ensures a real-time, personalized customer experience.”

• DDI, a global leadership development company, executed a company-wide transformation by resetting its go-to-market strategy to focus on buyer needs. Learn in this keynote session how DDI’s transformation has helped the company overachieve its growth objectives, deliver a better customer experience for clients, and build a stronger employee culture.

“Alignment across key functions was critical to shifting our strategy to refocus on buyer needs,” said Gina Dickson, chief product and marketing officer at DDI. “By centralizing our focus on the customer, breaking down silos, restructuring our product, sales, and marketing teams, and implementing a high-performance culture, we have not only increased our revenue and profitability but are also ensuring recurring revenue stability year over year.”