Progress Announces Advanced AI Capabilities to Accelerate Delivery of Digital Experiences

New release offers AI-based conversion optimization, AI-assisted content classification and upgrades for faster performance in modern digital experiences

BURLINGTON, Mass., April 10, 2024 (GLOBE NEWSWIRE) -- Progress (Nasdaq: PRGS), the trusted provider of infrastructure software, today announced new powerful capabilities and enhancements in the latest release of Progress Sitefinity. Building on existing AI support throughout the platform, Sitefinity 15.1 introduces AI-powered conversion propensity scoring, AI-powered content classification for faster content editing and improved customer data modeling, enabling higher ROI and productivity. Additionally, new support for ASP.NET Core in .NET 8 provides enormous flexibility to engineering teams, enabling them to develop and deploy using any platform of choice and accelerate time to market.

In order to keep up with and exceed fast-moving user expectations, organizations need to tap into the power of AI for the creation of personalized and meaningful digital interactions. They need a modern technology stack that enables them to deliver consistent brand experiences across touchpoints, audience segments and geographies. Sitefinity 15.1 expands the role of AI in conversion optimization and embraces ASP.NET Core in .NET 8.

Additional Sitefinity 15.1 highlights include:

• New AI Propensity Scoring for Conversions: Progress Sitefinity Insight customer data platform (CDP) automatically identifies high/medium/low segments for each conversion, helping to refine audience segmentation and activate users with a high likelihood to convert via targeted messaging and campaigns. New Sitefinity Insight features also include streamlined rules management for persona and lead scores, ​additional and enriched data export options, automatic tracking of outbound clicks and improvements to the chatbot-based Insightful Assistant.

• AI-Assisted Content Classification: Integrated with the rich text editor and available for static content types, dynamic modules and media items, this new tool delivers AI suggestions for classification built upon existing taxonomy and can help hone content performance by increasing discoverability, reusability and relevance.

• Page Editing Experience Enhancements: The exposed widget toolbox embedded in the new page editor improves page editing and accelerates publishing.